Introduction

The data presented here focuses on the Fish & Aquatic Supplies category within the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores in this niche, which is of great significance to both consumers looking for quality aquatic products and the market as a whole, helping to understand the current dynamics and trends.

Analysis and Conclusions

Data Overview

The chart data showcases a wide range of sales figures, growth trends, and price points among the best-selling stores in the Fish & Aquatic Supplies category on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price range also varies, from relatively low-priced items in some stores to higher-priced offerings in others.

Detailed Analysis

Hygger Aquarium Store: With sales of 1.21万 and a growth rate of 27.39%, it clearly stands out as a top performer. The store might be benefiting from a combination of factors such as a wide product range, good customer service, or effective marketing on TikTok. The average price per item is $30.78, which seems to be a sweet spot for customers in this category.

AquaMiracle: In contrast, AquaMiracle had sales of 4077.78 with a significant decline of -24.59%. Possible reasons for this could include increased competition, changes in consumer preferences, or issues with product quality or marketing strategies. Its average price per item is $25.02.

AQQA Aquarium Store: This store showed a growth rate of 16.07% with sales of 2818.03. It might be attracting customers through unique product offerings, competitive pricing average price per item is $28.46, or strong brand presence on TikTok.

Shock Me Pools: Experiencing a sharp decline of -47.37% with sales of 1299.5, Shock Me Pools may need to reevaluate its business approach. The high average price per item of $129.95 could potentially be a deterrent for some customers, or there could be other factors like limited product variety or poor marketing.

LifeUndrGlass: With zero growth and sales of 1080, this store may be maintaining a steady customer base but could look into ways to boost growth. Its average price per item is $40.00, which might appeal to a specific segment of customers.

tofu’s tanks: This store had an impressive growth rate of 39.37% with sales of 825.37. Its success could be attributed to factors like innovative product designs, engaging TikTok content, or favorable pricing average price per item is $30.57.

Yixi Trading: Yixi Trading faced a decline of -7.56% with sales of 526.67. The relatively low average price per item of $5.02 might indicate a focus on budget-conscious customers, but perhaps needs to improve other aspects like product quality or marketing to reverse the decline.

Nanus Nursery: With a growth rate of 47.35% and sales of 497.88, Nanus Nursery is on an upward trend. Its average price per item is $24.89, and it could be leveraging its strengths in areas such as product variety or customer service to drive growth.

Aquaplanteria: Aquaplanteria had a decline of -32.59% with sales of 469.25. The average price per item of $23.46 might not be the sole factor, but possible issues with marketing, product uniqueness, or customer satisfaction could be contributing to the decline.

Beyond Braid: With a growth rate of 8.7% and sales of 377.25, Beyond Braid is showing some progress. The average price per item of $15.09 might be attracting customers, and it could be building on its strengths in areas like brand image or product features to further enhance its performance.

Summary

The Fish & Aquatic Supplies market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 is a dynamic one, with stores experiencing a mix of growth and decline. Key factors influencing market performance include product quality, pricing, marketing strategies on TikTok, and the ability to meet consumer demands. For industry practitioners, it is recommended to closely monitor these factors, continuously innovate in product offerings and marketing approaches, and focus on building strong brand identities to stay competitive in this evolving market.