Introduction

The data presented here focuses on the Swimwear, Surfwear & Wetsuits category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data is not clearly specified other than being related to the TikTok U.S. market activity for these specific product types. Understanding this data is crucial for both consumers who are interested in these products and the market players involved in the swimwear, surfwear, and wetsuits business. It provides insights into which stores are performing well, the growth trends, and price points that are attracting customers.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores for Swimwear, Surfwear & Wetsuits on TikTok U.S. during the specified week. Sales volumes vary significantly from store to store, with some achieving high numbers like CUPSHE SHOP with 8.81万 sales, while others have relatively lower volumes such as shopshapellx with 1.22万 sales. Growth rates also differ widely, with Hannanikole US experiencing a remarkable 235.58% growth, while BMJL Sport had a negative growth rate of -21.06%. Price ranges span from as low as $10.04 Skyline Swim Fashion to as high as $42.25 shopshapellx.

Detailed Analysis

CUPSHE SHOP

CUPSHE SHOP stands out with the highest sales volume of 8.81万 during the week. It also had a significant growth rate of 103.77%. With 2396 transactions and an average price of $36.77, it seems to have a strong customer base. The relatively high price point might indicate that it offers quality products or has a strong brand image that customers are willing to pay for. Its high sales volume could be due to effective marketing strategies on TikTok, appealing product designs, or a combination of both.

Blooming Jelly US

Blooming Jelly US had 5.36万 sales with a growth rate of 56.72%. It had 1735 transactions and an average price of $30.92. The store's performance could be attributed to its product offerings that resonate with the target market. The moderate price point might make its products more accessible to a wider range of customers compared to some of the higher-priced competitors. Its growth rate suggests that it is steadily gaining popularity on TikTok.

Aleumdr Fashion

Aleumdr Fashion recorded 4.75万 sales with a growth rate of 103.56%. With 1529 transactions and an average price of $31.03, it shows strong performance. The high growth rate might imply that it has recently introduced new and appealing product lines or has improved its marketing efforts on TikTok. The price point is similar to some of its competitors, so its success could be due to factors like unique product features or better customer service.

Skyline Swim Fashion

Skyline Swim Fashion had 3.2万 sales with a growth rate of 23.56%. It had a large number of transactions 3183 but a relatively low average price of $10.04. This could suggest that it targets a more budget-conscious market segment. Its growth might be due to offering affordable options in the swimwear, surfwear, and wetsuits category, which attracts customers who are looking for good deals on TikTok.

Hannanikole US

Hannanikole US experienced an astonishing 235.58% growth with 1.57万 sales. It had 429 transactions and an average price of $36.60. The high growth rate could be the result of a recent marketing campaign that went viral on TikTok, or it might have introduced a highly sought-after product line. The relatively high price point indicates that it may be positioning itself as a premium brand within the category.

BMJL Sport

BMJL Sport had 1.37万 sales but a negative growth rate of -21.06%. With 471 transactions and an average price of $29.08, it seems to be facing some challenges. The negative growth could be due to increased competition, ineffective marketing strategies, or a change in consumer preferences. It might need to reevaluate its product offerings and marketing approach on TikTok to reverse the trend.

Aprilake

Aprilake had 1.26万 sales with a negative growth rate of -2.21%. It had 588 transactions and an average price of $21.47. The store's performance might be affected by various factors such as competition from other stores with similar price points or a lack of distinctiveness in its product offerings. It could consider enhancing its product features or marketing campaigns on TikTok to boost sales.

shopshapellx

shopshapellx had 1.22万 sales with a negative growth rate of -23.93%. It had 288 transactions and an average price of $42.25. The high price point combined with the negative growth rate suggests that it may be struggling to attract customers. It could potentially lower its prices or focus on improving its brand image and marketing on TikTok to increase its appeal.

PV Active

PV Active had 1.07万 sales with a growth rate of 20.69%. It had 711 transactions and an average price of $14.98. The store's growth could be attributed to its affordable price point and effective marketing on TikTok. Offering products at a lower price might attract more budget-conscious customers, and its growth rate indicates that it is successfully capitalizing on this market segment.

Baby loves you

Baby loves you had 8720.4 sales with a growth rate of 54.03%. It had 667 transactions and an average price of $13.07. The store's performance might be due to its appealing product offerings for a specific target market, perhaps parents or families. Its growth rate shows that it is gaining popularity on TikTok, and it could continue to build on this success by further refining its marketing strategies.

Summary

The swimwear, surfwear, and wetsuits industry on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 is highly competitive and diverse. Key factors influencing market performance include product quality, price point, marketing strategies on TikTok, and the ability to meet consumer demands. Stores with high growth rates like Hannanikole US and CUPSHE SHOP have managed to stand out through a combination of these factors. For industry practitioners, it is recommended to closely monitor consumer preferences, continuously improve product offerings, and develop effective marketing campaigns on TikTok to stay competitive in this dynamic market.