Introduction

The data presented here focuses on the best-selling skincare stores on TikTok in the US during the week of 2025/01/05 - 2025/01/11. The source of this data is Gloda, which provides valuable insights into the performance of these stores within the highly competitive skincare market on TikTok. Understanding this data is crucial for both consumers, who can make more informed purchasing decisions, and for market players, who can strategize better to gain a competitive edge.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling skincare stores on TikTok US during this week show significant diversity. For instance, medicube had sales amounting to 82.26万 with a growth rate of 1.84% and an average price of $41.77. On the other hand, WNP SKINCARE had sales of 46.49万 but a decline rate of -25.51% with an average price of $48.69. The price ranges also vary widely, from as low as $13.81 for The Ordinary Store to as high as $48.69 for WNP SKINCARE.

Detailed Analysis

medicube

medicube had a relatively healthy growth rate of 1.84% with sales reaching 82.26万. With an average price of $41.77, it seems to have found a sweet spot in terms of pricing that appeals to a significant number of customers. The store might be offering products that are in high demand, perhaps due to effective marketing strategies on TikTok or the quality of its skincare offerings.

WNP SKINCARE

WNP SKINCARE, however, faced a significant decline of -25.51% in sales, with only 46.49万 in sales volume. Despite having a higher average price of $48.69, it could be that their products are not resonating as well with the TikTok audience. Maybe their marketing efforts need to be reevaluated, or there could be issues with product features or quality that are causing customers to look elsewhere.

StayShop US

StayShop US witnessed an astonishing growth rate of 96.99% with sales of 18.38万. This rapid growth could be attributed to several factors. It might have launched new and exciting skincare products that caught the attention of TikTok users. Their pricing at an average of $17.09 could also be a contributing factor, making their products accessible and appealing to a wide range of customers.

DRMTLGY Shop

DRMTLGY Shop had a remarkable growth rate of 50.75% with sales reaching 14.31万. With an average price of $29.95, it appears that their products are finding a good market on TikTok. Their growth could be due to effective product positioning, perhaps highlighting unique skincare benefits that are highly sought after by TikTok users.

Summary

The skincare market on TikTok US during the week of 2025/01/05 - 2025/01/11 was a mix of both growth and decline for different best-selling stores. Key factors influencing market performance include pricing, product quality, and marketing strategies on TikTok. For industry practitioners, it is essential to closely monitor these factors. Stores that are experiencing growth should continue to innovate and maintain their marketing efforts. Those facing decline should reevaluate their product offerings, pricing, and marketing strategies to regain their footing in this competitive market.