Introduction

The data presented here focuses on the best-selling stores during the Barbecue Week on TikTok in the U.S., covering the period from 01/05 - 01/11, 2025. The source of this data is Gloda, which provides valuable insights into the market trends and consumer preferences within this specific time frame. Understanding this data is crucial for both consumers who are interested in barbecue products and the market players looking to capitalize on these trends.

Analysis and Conclusions

Data Overview

During the Barbecue Week on TikTok U.S., we witnessed a diverse range of sales figures, growth trends, and price ranges among the best-selling stores. Some stores experienced significant growth, while others faced declines. The sales volume varied widely, from stores with over 10,000 units sold to those with just over a thousand.

Detailed Analysis

BIG HORN OUTDOORS

BIG HORN OUTDOORS emerged as a top performer with 1.67 thousand units sold. It boasted an impressive growth rate of 358.05%. The average price per unit was $161.92, and it had a relatively high market share. This could potentially be due to its strong brand reputation, quality products, or effective marketing strategies on TikTok during the Barbecue Week.

Scrub Daddy

On the other hand, Scrub Daddy sold 1.02 thousand units but faced a decline of -40.14%. Despite this, it still managed to maintain a significant presence. The average price per unit was $27.09. The decline could be attributed to various factors such as increased competition, changes in consumer preferences, or ineffective marketing during this particular week.

Costway

Costway sold 7289.24 units with a -4% growth rate. The average price per unit was $95.91. Its performance might have been affected by factors like pricing strategies that did not resonate well with consumers during the Barbecue Week or a lack of standout marketing campaigns on TikTok.

The Cozy Cart

The Cozy Cart had a sales volume of 3075 units with a remarkable growth rate of 146.99%. With an average price per unit of $7.50, it likely attracted customers with its affordability and perhaps unique product offerings related to barbecue. Its growth could be a result of effective targeting of budget-conscious consumers on TikTok.

KCNKON Store

KCNKON Store sold 1649.27 units but had a significant decline of -68.17%. The average price per unit was $16.66. The sharp decline could indicate issues such as product quality concerns, poor customer service, or ineffective marketing efforts that led to a loss of customer trust and subsequent drop in sales.

vevor shop

vevor shop had a sales volume of 1493.33 units with a growth rate of 34.79%. The average price per unit was $135.76. Its growth might be attributed to its ability to offer high-quality products at a premium price point that appealed to a specific segment of consumers on TikTok during the Barbecue Week.

DRIP EZ

DRIP EZ sold 1188.71 units with a -36.96% decline. The average price per unit was $40.99. The decline could be due to factors like a lack of innovation in its product offerings, failure to adapt to changing consumer demands, or weak marketing presence on TikTok.

KabFbit

KabFbit had a sales volume of 1180.86 units with an astonishing growth rate of 417.17%. The average price per unit was $14.58. Its success could be attributed to its ability to offer trendy and affordable barbecue-related products that caught the attention of TikTok users during the Barbecue Week.

NINJA7 STORE

NINJA7 STORE sold 1174.8 units with a -31.54% decline. The average price per unit was $234.96. The decline might be due to its high price point that could have been a deterrent for many consumers on TikTok during the Barbecue Week, along with possible ineffective marketing strategies.

RotoQ360

RotoQ360 had a sales volume of 1010 units with a growth rate of 260.71%. The average price per unit was $168.33. Its growth could be a result of offering unique and high-quality barbecue products that appealed to a niche market of consumers on TikTok.

Summary

In conclusion, the barbecue market on TikTok U.S. during the week of 01/05 - 01/11, 2025, was highly dynamic. Key factors influencing the market performance of these best-selling stores included pricing, product quality, marketing strategies on TikTok, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these factors. Stores should focus on offering quality products at competitive prices, while also implementing effective marketing campaigns on TikTok to attract and retain customers. Additionally, staying attuned to consumer preferences and being quick to adapt to market changes will be crucial for continued success in this highly competitive barbecue market on TikTok U.S.