Introduction

The data presented here focuses on the DIY category within the TikTok US market for the week spanning from 01/05 to 01/11, 2025. The source of this data is Gloda, which provides valuable insights into the performance of various stores in the DIY sector. Understanding this data is crucial for both consumers, who can identify popular stores for their DIY needs, and for the market as a whole, as it reveals trends and patterns that can impact business strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price points among the best-selling DIY stores on TikTok US during the specified week. Sales volumes vary significantly, from stores with over 18,000 units sold like Bling to those with around 8,900 units like DIY Galaxy. Growth rates also differ widely, with some stores experiencing substantial growth such as Ritahome shop with an 18.14% increase, while others faced significant declines like FelizVibes Shop with a -61.54% drop. Price ranges are equally diverse, with products in stores like AKEYDIY Jumping Joy averaging at $174.10, while those in Su.Crystals have an average price of $8.49.

Detailed Analysis

Bling

Bling had a sales volume of 18,800 units but unfortunately faced a decline of -16.13%. Despite this setback, it still holds a significant position in the market. The relatively high number of units sold could indicate a strong brand presence or a wide range of appealing products. However, the decline might be due to factors such as increased competition, changes in consumer preferences, or pricing issues. With an average price of $11.43, it may need to reevaluate its pricing strategy to regain growth momentum.

AKEYDIY Jumping Joy

AKEYDIY Jumping Joy showed a positive growth rate of 9.13% with 17,100 units sold. The store's higher average price of $174.10 suggests that it may be targeting a more niche or higher-end market segment. Its growth could be attributed to effective marketing on TikTok, offering unique and high-quality DIY products that appeal to a specific group of consumers. Continued focus on product innovation and maintaining its brand image could help sustain this growth.

Ritahome shop

Ritahome shop experienced an impressive 18.14% growth in sales, reaching 15,500 units. With a relatively lower average price of $22.30, it seems to be targeting a broader consumer base. This growth could be due to factors like offering trendy and affordable DIY products, along with effective use of TikTok to showcase its offerings. To continue growing, it might consider expanding its product line or further enhancing its online presence.

FelizVibes Shop

FelizVibes Shop had a significant decline of -61.54% in sales, with only 15,100 units sold. The relatively high average price of $66.06 might be a contributing factor, as it could be pricing itself out of the market for some consumers. Additionally, changes in consumer preferences or increased competition from other DIY stores could also be at play. To reverse this trend, it may need to reevaluate its pricing, product offerings, and marketing strategies.

Su.Crystals

Su.Crystals had a sales volume of 13,400 units with a growth rate of 6.76%. With an average price of $8.49, it offers more budget-friendly DIY products. Its growth could be due to its affordability and perhaps effective use of TikTok to reach a wider audience. To maintain growth, it could consider introducing new product varieties or collaborating with influencers to increase brand awareness.

CUTEBEEOFFICALSHOP

CUTEBEEOFFICALSHOP faced a decline of -38.9% in sales, with 12,900 units sold. Its average price of $33.40 places it in a mid-range pricing category. The decline might be due to factors such as not keeping up with the latest DIY trends, or facing stiff competition from other stores. To improve its performance, it could focus on product innovation and enhancing its social media marketing efforts.

Cosmic star

Cosmic star had a growth rate of 20.67% with 12,200 units sold. With an average price of $15.03, it offers products at a reasonable price point. Its growth could be attributed to its ability to offer trendy DIY products that resonate with consumers on TikTok. To continue its upward trend, it could explore partnerships with other brands or expand its product range.

Anywise

Anywise had a sales volume of 9,550.61 units with a decline of -8.27%. Its average price of $65.42 is on the higher side. The decline might be due to factors like not effectively targeting the right consumer segment or facing competition from stores with more competitive pricing. To turn things around, it may need to reevaluate its target market and pricing strategy.

ConnorCrend

ConnorCrend had a significant decline of -62.56% in sales, with 9,521.41 units sold. The average price of $20.93 might not be the sole reason for the decline, but it could be a contributing factor. Changes in consumer preferences, lack of effective marketing, or intense competition could also be behind this slump. To recover, it will need to make significant changes to its business strategy, including product updates and improved marketing.

DIY Galaxy

DIY Galaxy had a relatively stable sales volume of 8,945.54 units with a growth rate of 0.94%. With an average price of $27.61, it offers products in a mid-range price category. Its stability could be due to having a consistent customer base that appreciates its DIY products. To achieve further growth, it could consider diversifying its product line or engaging in more aggressive marketing on TikTok.

Summary

The DIY market on TikTok US during the week of 01/05 - 01/11, 2025, is highly dynamic. Key factors influencing store performance include pricing, product quality, ability to keep up with trends, and effective use of TikTok for marketing. Stores that offer affordable yet trendy products, like Ritahome shop and Su.Crystals, tend to experience growth. On the other hand, those with higher prices and failure to adapt to changing consumer preferences, such as FelizVibes Shop and ConnorCrend, face declines. For industry practitioners, it is crucial to continuously monitor these factors, adapt their strategies accordingly, and focus on product innovation, pricing optimization, and enhancing their social media presence to succeed in this competitive market.