Introduction

The data presented here focuses on the best-selling stores during the Pearl Week on TikTok U.S., covering the period from 01/05 - 01/11, 2025. The source of this data is Gloda, which provides valuable insights into the performance of various stores in the pearl-related category on TikTok. This information is significant for both consumers, as it helps them identify popular and reliable stores, and for the market, as it showcases trends and competition levels within the pearl segment on this popular social media platform.

Analysis and Conclusions

Data Overview

During the Pearl Week on TikTok U.S. from 01/05 - 01/11, 2025, there was a diverse range of performance among the best-selling stores. Sales figures varied significantly, with Orientalpearl leading the pack with sales of $3889.22, while Evry Jewels had sales of $910.95. Growth trends also differed widely. Some stores like Orientalpearl experienced a remarkable growth rate of 716.65%, indicating a huge surge in popularity and sales. On the other hand, stores such as Vip New Jewelry had a decline of 38.1%. Price ranges were also diverse, with prices per item ranging from $4.13 at Vip New Jewelry to $97.23 at Orientalpearl.

Detailed Analysis

Orientalpearl

Orientalpearl had an outstanding performance during Pearl Week. With sales of $3889.22 and a growth rate of 716.65%, it clearly dominated the market. The store might have benefited from a combination of factors. It could have had a wide range of attractive pearl products, effective marketing strategies on TikTok, or a strong brand reputation. The relatively high price per item of $97.23 might also suggest that it offers high-quality products that customers are willing to pay a premium for.

CICIDC JEWELRY

CICIDC JEWELRY, on the other hand, had a different story. With sales of $2763.46 and a negative growth rate of -20.01%, it faced some challenges. The store had a larger number of products listed 141 compared to some others, but perhaps its marketing efforts or product offerings did not resonate as well with the TikTok audience during this period. The lower price per item of $19.60 might also indicate that it is targeting a more budget-conscious segment, but it seems that it needs to reevaluate its strategies to boost growth.

nexo.shop

nexo.shop showed significant growth with a rate of 157.09% and sales of $2167.5. Its relatively smaller number of products listed 75 might suggest that it has a focused product line that is appealing to the TikTok users. The price per item of $28.90 is in a mid-range, which could be a sweet spot for many customers. Its success might be attributed to effective product selection and marketing on the platform.

Vip New Jewelry

Vip New Jewelry had a tough week with a decline of 38.1% in sales and sales amounting to $2020.94. The large number of products listed 489 could potentially be overwhelming for customers, and the very low price per item of $4.13 might give an impression of lower quality. It may need to streamline its product offerings and work on improving its brand image to reverse the downward trend.

Summary

The pearl-related market on TikTok U.S. during Pearl Week from 01/05 - 01/11, 2025, was highly competitive and diverse. Key factors influencing the market performance of these stores included product quality, pricing, marketing strategies on TikTok, and the range of products offered. For industry practitioners, it is crucial to understand these factors and adapt their strategies accordingly. Stores with high growth rates like Orientalpearl and nexo.shop can serve as examples of effective marketing and product selection. On the other hand, those with declining sales like CICIDC JEWELRY and Vip New Jewelry need to reevaluate and refine their approaches to regain market share and boost sales.