Introduction

In the global consumer landscape, the collectibles market has been gaining significant importance. It attracts a wide range of consumers who are passionate about unique and rare items. TikTok, with its massive user base and engaging content format, has unique advantages in the US market. It provides a platform for collectors to showcase their finds, connect with like-minded individuals, and even conduct business. This has led to a growing presence of the collectibles market on TikTok, making it an interesting area to analyze.

Category Market Overview

The collectibles market in the US is quite diverse, encompassing a wide variety of items such as trading cards, books, memorabilia, and more. According to recent data from authoritative sources, the market has been experiencing steady growth in recent years. The growth trends can be attributed to several factors, including increased consumer disposable income, a growing interest in nostalgia-driven items, and the ease of access to collectibles through online platforms. Consumer demand has also been shifting, with a greater emphasis on items that are not only rare but also have a strong cultural or emotional connection. For example, Pokémon trading cards have seen a resurgence in popularity, driven by both the nostalgia of older fans and the new interest from younger generations.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the collectibles category had a GMV Gross Merchandise Volume of $821,370. However, it experienced a 12.53% decrease quarter-on-quarter QoQ. The sold count was 179,300, with a 12.44% QoQ decline. Looking at the top-selling products, the Pokémon Bundle Pack Open a 10 card packReceive only one hit per bagBulk Gets Recycled sold 1,440 units, generating a GMV of $21,600 with a 6.35% QoQ growth. Another popular item, the Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed, sold 1,071 units with a GMV of $95,500 but had a 23.22% QoQ decrease. The Amish Ways - Survival Secrets That Will Forever Change Your Life | Survival Skills & Projects of Independence also performed well, selling 972 units and achieving a 128.52% QoQ growth in GMV. The reasons for the popularity and growth patterns of these products vary. For Pokémon-related items, the strong brand loyalty and continuous release of new card sets keep fans engaged. The Amish Ways book might have gained popularity due to its unique content and the growing interest in survival skills and self-sufficiency topics.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the collectibles market on TikTok during this period, HuntBreaks stood out with a GMV of $247,100 and a remarkable 313.42% QoQ growth. They had 540 sold items, with an average price of $457.52. Calipokehouse also had a significant presence with a GMV of $201,300, although it experienced a 9.75% QoQ decrease. They had a much higher sold count of 2,633 units, with an average price of $76.45. Crippen Rippen had a GMV of $198,000 with a 14.69% QoQ growth, selling 2,209 items. These brands and stores employ different strategies. HuntBreaks' success could be attributed to its ability to offer unique collectible items that appeal to a niche market. Calipokehouse might rely on a larger volume of lower-priced items to drive sales, while Crippen Rippen could be focusing on a combination of product variety and targeted marketing to achieve growth.

Conclusion

Overall, the collectibles market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mixed picture. While some products and brands experienced significant growth, others faced declines. For cross-border merchants looking to enter this market, it is advisable to focus on products with strong brand recognition and cultural appeal, like Pokémon collectibles. They should also closely monitor market trends and consumer demand changes to adjust their inventory and marketing strategies accordingly. Looking ahead, the collectibles market on TikTok is likely to continue evolving, with new trends emerging and consumer preferences shifting. Merchants need to stay agile and adapt to these changes to succeed in this competitive landscape.