Introduction

The kitchenware market has always held a significant place in the global consumer landscape. With the increasing focus on home cooking and kitchen aesthetics, the demand for various kitchenware products has been on the rise. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their kitchenware products in an engaging and creative way, reaching a vast audience of potential customers who are actively looking for new and useful items for their kitchens.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the kitchenware market in the US has been experiencing steady growth. The market size has been expanding as consumers are increasingly investing in upgrading their kitchen essentials. Changes in consumer demand are also evident, with a growing preference for innovative and multi-functional kitchenware products. For instance, there is a higher demand for items like insulated tumblers that can keep drinks hot or cold for extended periods, as well as convenient cooking utensils such as rotary graters and oil sprayers. This trend aligns with the modern lifestyle where people are looking for products that offer both functionality and style in their kitchens.

Sales Situation of the Specific Category

On TikTok Shop in the US during the period of 2025/01/12 - 2025/01/18, the kitchenware category witnessed diverse sales performances. The top-selling products included the SUSTEAS Rotary Grater with Handle, which had a sold count of 1.52万 and a GMV of 49.02万 with a remarkable GMV qoq growth of 105.45%. Another popular item was the 2 count oil sprayer for cooking, with 7411 units sold and a GMV of 10.33万, showing an astonishing GMV qoq growth of 422.72%. The HydroJug Traveler | Leak-Proof Insulated Tumbler also performed well, with 6450 units sold and a GMV of 20.59万, having a GMV qoq growth of 187.72%. The popularity of these products can be attributed to their innovative features and practical uses. For example, the rotary grater offers convenience in food preparation, the oil sprayer provides a healthier way of cooking by evenly distributing oil, and the insulated tumbler is ideal for people on the go who want to keep their drinks at the desired temperature.

Brand Case Analysis of the Specific Category

Several brands stood out in the kitchenware market on TikTok during this period. SUSTEAS, for example, had a GMV of 55.65万 with a sold count of 1.73万. Their success can be partly attributed to their unique product offerings like the rotary grater, which attracted a significant number of customers. HydroJug also had a notable performance with a GMV of 24.6万 and 7762 units sold. Their leak-proof insulated tumblers are highly popular among consumers, especially those who are always on the move. BrüMate, with a GMV of 10.45万 and 2932 units sold, has been successful in marketing their products through engaging TikTok content, highlighting the features such as leakproof and dent-protection of their tumblers. These brands have effectively utilized TikTok's platform to showcase their products, engage with their audience, and drive sales.

Conclusion

Overall, the kitchenware market on TikTok in the US during 2025/01/12 - 2025/01/18 showed promising trends. The top-selling products and successful brands indicate the importance of offering innovative and practical kitchenware items. For cross-border merchants, it is advisable to focus on products with unique features that solve common kitchen problems. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is likely to continue growing as consumers' interest in home cooking and kitchen upgrades remains high. Brands that can keep up with the changing consumer demands and effectively utilize TikTok's marketing potential will be well-positioned to succeed in this competitive market.