Introduction

The household appliances market plays a crucial role in the global consumer landscape. With the increasing demand for convenience and efficiency in daily life, consumers are constantly seeking innovative and quality household appliances. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their household appliances products in an appealing way, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the household appliances market in the US has been experiencing steady growth. The market size has been expanding as consumers' living standards improve and the need for advanced home appliances rises. Growth trends indicate a continuous upward trajectory, driven by factors such as technological advancements, changing consumer lifestyles, and an increasing focus on home improvement. Consumer demand has also been evolving, with a greater preference for smart, energy-efficient, and multi-functional appliances. For instance, appliances that can be controlled remotely via mobile apps or those that offer multiple functions in a single device are becoming more popular.

Sales Situation of the Specific Category

On TikTok Shop in the US during the period of 2025/01/12 - 2025/01/18, the household appliances category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was $648.51 million, with a week-on-week growth rate qoq of 7.11%. The sold count reached 182,700, with a qoq growth of 1.79%. Several products stood out as top sellers.

The Mini snack bag sealing machine was a popular item, with 10,400 units sold and a GMV of $62,100, although it experienced a qoq decline of 24.83%. On the other hand, the Sissty Rechargeable Fabric Shaver had 6,111 units sold and a GMV of $81,200, showing a significant qoq growth of 150.44%. The Voweek Electric Spin Scrubber also performed well, with 5,094 units sold and a GMV of $119,500, achieving a remarkable qoq growth of 216.09%.

The popularity and growth patterns of these products can be attributed to various factors. The fabric shavers appeal to consumers who want to keep their clothes in good condition by removing lint and pills. The electric spin scrubbers are in demand due to their convenience in cleaning various surfaces around the house. And the snack bag sealing machine caters to those who need to keep food fresh in a convenient way.

Brand Case Analysis of the Specific Category

Several brands and stores in the household appliances market on TikTok in the US demonstrated strong performance during the analyzed period.

Homeika, for example, had a GMV of $454,100 with a qoq decline of 1.62%. They sold 5,173 units and had an average price of $87.78. Their product range likely attracted customers with specific needs for their household cleaning or other appliance-related requirements.

Voweek had a GMV of $326,100 with a qoq decline of 6.15%. They sold 8,877 units, indicating a relatively high volume of sales despite the slight decline in GMV. Their brand might be known for its quality and variety of products, especially the electric spin scrubber which was a top-selling item.

Ninja Kitchen US had an impressive GMV growth of 171.59% with a GMV of $228,900. They sold 2,198 units, suggesting that their products, perhaps their grills or other kitchen appliances, are highly sought after by consumers on TikTok, possibly due to effective marketing strategies and a good reputation.

Conclusion

Overall, the household appliances market on TikTok in the US during 2025/01/12 - 2025/01/18 showed a mix of growth and challenges. The category witnessed a positive GMV growth rate, with several products and brands performing exceptionally well. For cross-border merchants, it is advisable to focus on products that meet the evolving consumer demands for smart and convenient household appliances. They should also leverage TikTok's platform by creating engaging content to showcase their products' features and benefits. Looking ahead, the market is expected to continue growing, with an increasing emphasis on sustainability and advanced technological features in household appliances.