Introduction

The Tools & Hardware market has always held a significant place in the global consumer landscape. With the increasing trend of DIY projects and home improvements, consumers are constantly on the lookout for quality tools and hardware products. TikTok, being a popular social media platform in the US, has emerged as a unique marketplace for this category. Its vast user base and engaging video content provide an excellent opportunity for Tools & Hardware brands to showcase their products and reach a wider audience.

Category Market Overview

According to recent data from authoritative sources, the Tools & Hardware market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as the growth of the housing market, increased consumer interest in home renovations, and the rise of DIY culture. Consumer demand has also been evolving, with a greater emphasis on convenience, quality, and innovation in tools and hardware products. For instance, there is a growing preference for cordless and multifunctional tools that offer ease of use and versatility.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Tools & Hardware category witnessed significant sales activity. The total GMV Gross Merchandise Volume for the week was $401.5 million, with a quarter-on-quarter growth rate GMV qoq of 25.06%. The sold count was 144,200, showing a growth rate of 26.73% compared to the previous period. The average price of the sold products was $27.84, and the sold count ratio was 1.54%.

Some of the top-selling products included the 24-in-1 Magnetic Screwdriver Set, which had a sold count of 4763 and a GMV of $70,700 with a GMV qoq of 59.51%. The Industrial Endoscope Borescope Camera also performed well, with 4002 units sold and a GMV of $68,200 and a remarkable GMV qoq of 87.8%. Another popular item was the DEKOPRO 126-Piece 8V Cordless Drill & Complete Tool Set, with 1858 units sold, a GMV of $116,900, and a GMV qoq of 10.65%.

The popularity of these products can be attributed to their functionality, quality, and the way they were presented on TikTok. Many of the top-selling products were showcased in engaging videos that demonstrated their features and uses, attracting the attention of potential buyers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Tools & Hardware market on TikTok during the specified week.

The vevor store had an impressive performance, with a GMV of $552,600 and a GMV qoq of 51.76%. They sold 7689 units, had 799 products in their inventory, with 275 sold products, and had 118 video bloggers promoting their products. The average price of their sold products was $71.87, and the sold count ratio was 13.76%.

Fanttik also had a notable presence, with a GMV of $199,500 and a GMV qoq of 24.05%. They sold 4251 units, had 20 products, with 13 sold products, and 118 video bloggers. The average price of their sold products was $46.93, and the sold count ratio was 4.97%.

DEKOTOOLS STORE was another significant player, with a GMV of $126,800 and a GMV qoq of 9.28%. They sold 2041 units, had 23 products, with 7 sold products, and 35 video bloggers. The average price of their sold products was $62.13, and the sold count ratio was 3.16%.

These brands utilized various strategies to drive sales. They created engaging video content that highlighted the features and benefits of their products. They also collaborated with popular video bloggers to increase brand visibility and reach a wider audience on TikTok.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The category witnessed significant growth in both GMV and sold count, indicating a healthy market demand. For cross-border merchants looking to enter or expand in this market, it is advisable to focus on product quality and innovation, create engaging video content to showcase products, and collaborate with popular video bloggers to increase brand awareness. Looking ahead, the market is expected to continue growing, driven by the ongoing trends of DIY projects and home improvements, as well as the increasing popularity of TikTok as a shopping platform.