Introduction

In the global consumer landscape, the Home Supplies market holds significant importance. With the increasing focus on home comfort and aesthetics, consumers are constantly seeking new and innovative products for their living spaces. TikTok, in the US region, has emerged as a powerful platform with unique advantages. Its vast user base and engaging video content allow for effective product promotion, making it an ideal space for Home Supplies brands to reach a wide audience.

Category Market Overview

The Home Supplies market in the US has been witnessing steady growth. According to recent data from authoritative sources, the market size has been expanding due to factors such as population growth, increasing disposable income, and a growing trend of home improvement. Consumer demand has been shifting towards more convenient, stylish, and sustainable home products. For instance, there is a rising preference for eco-friendly cleaning supplies and decorative items that add a personal touch to the living environment.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 02 of 2025, the Home Supplies category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $822.56 million, with a quarter-on-quarter growth rate of 10.12%. The sold count reached 549,800, showing a 12.73% increase from the previous quarter. Some of the top-selling products included the Aurora/Water Ripple Projector Light with 1.44 million units sold, generating a GMV of $6.91 million and an 84.38% GMV quarter-on-quarter growth. Another popular product was the Upholstery Deodorizer 16 oz. with 1.12 million units sold and a GMV of $6.71 million, having a 31.27% GMV quarter-on-quarter growth. These products' popularity can be attributed to their unique features, such as the projector light's ability to create a relaxing ambiance and the deodorizer's effective scenting for home furnishings.

Brand Case Analysis of the Specific Category

Several brands stood out in the Home Supplies market on TikTok during this period. Mavwicks Fragrances LLC achieved a GMV of $41.55 million with a 28.6% GMV quarter-on-quarter growth, selling 48,600 units. Their success could be due to their appealing product range and effective marketing strategies on the platform. Muddy Mat also had a notable performance with a GMV of $27.46 million and a 51.8% GMV quarter-on-quarter growth, despite selling only 4,106 units. This might be attributed to their high average price per unit, which was $66.87. Pukomc had a GMV of $24.65 million with a relatively low 0.48% GMV quarter-on-quarter growth, selling 5,167 units. Each brand's performance reflects their unique approach to product offerings, pricing, and marketing on TikTok.

Conclusion

Overall, the Home Supplies market on TikTok in the US during week 02 of 2025 showed promising trends. The growth in GMV and sold count indicates a healthy market environment for cross-border merchants. To further succeed, merchants should focus on highlighting the unique features of their products, as seen with the popular items. They should also consider pricing strategies based on the market trends and competitor analysis. Looking ahead, the market is likely to continue growing, with an expected increase in demand for innovative and sustainable home supplies products. Merchants who can adapt to these trends and effectively utilize TikTok's marketing capabilities will be well-positioned to thrive in this market.