Introduction

In the global consumer landscape, the Phones & Electronics market has always been of great importance. With the continuous development of technology, consumers' demand for various electronic products is constantly increasing. TikTok, as a popular social media platform in the US, has unique advantages in promoting the sales and popularity of Phones & Electronics products. Its huge user base and powerful content dissemination ability provide excellent opportunities for merchants in this category.

Category Market Overview

According to the latest data and information from authoritative sources, the Phones & Electronics market in the US has shown a stable growth trend in recent years. The market size has been expanding continuously, driven by factors such as the increasing popularity of smartphones, wireless earbuds, and other electronic devices. Consumer demand has also changed significantly, with a greater emphasis on product features such as high performance, convenience, and stylish design. For example, the demand for wireless charging capabilities and noise-cancellation features in headphones has been on the rise.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 2 of 2025, the sales performance of the Phones & Electronics category was quite remarkable. The GMV Gross Merchandise Volume reached $10.97 million, with a quarter-on-quarter growth rate of 0.36%. The sold count was 594,000, showing a growth rate of 2.31%. Among the top-selling products, the HYUNDAI FIT2 OWS Electronic Wireless Bluetooth Earbud Headphone & Headset had a sold count of 10,200 and a GMV of $133,400, with a significant growth rate of 406.69%. The Baofeng UV-5R Dual Band Two Way Ham Radio Transceiver also sold well, with 10,100 units sold and a GMV of $185,000, a growth rate of 19.38%. The popularity of these products can be attributed to their good quality, reasonable price, and the effective marketing strategies on TikTok. For example, many video bloggers have recommended these products, increasing their exposure and attracting more consumers.

Brand Case Analysis of the Specific Category

In the Phones & Electronics market on TikTok, several brands and stores performed outstandingly. For instance, JLab had a GMV of $457,100 during week 2, with a sold count of 11,700. However, it experienced a quarter-on-quarter decline of 11.23%. Their products, like the JLab JBuds Lux Active Noise Cancellation Wireless Bluetooth Headphones, are known for their custom EQ and various features. Transpeed, on the other hand, had a GMV of $246,400 with a growth rate of 40.94% and a sold count of 5,871. The Hyundai Specialty Store also showed excellent performance, with a GMV of $233,200 and a remarkable growth rate of 89.59%, selling 17,300 units. These brands and stores have adopted different strategies, such as offering competitive prices, collaborating with video bloggers for promotion, and highlighting the unique features of their products to attract consumers.

Conclusion

Overall, the Phones & Electronics market on TikTok in the US during week 2 of 2025 presented a vibrant situation. The market showed growth in both GMV and sold count, indicating the potential for further development. For cross-border merchants, it is recommended to focus on product quality and innovation, collaborate with popular video bloggers for marketing, and keep up with the latest consumer trends. Looking ahead, it is expected that the market will continue to grow, with more advanced and innovative electronic products emerging and attracting consumers' attention on TikTok.