Introduction

In the global consumer landscape, the pet supplies market has been witnessing significant growth. With the increasing number of pet owners and their growing concern for their furry friends' well-being, the demand for various pet products has soared. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows pet supply brands and sellers to showcase their products in an engaging and viral way, reaching a vast audience of pet lovers.

Category Market Overview

According to recent data and information from authoritative sources, the pet supplies market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the rising pet adoption rate and the willingness of pet owners to spend on high-quality products. Consumer demand has also been evolving, with a greater emphasis on products that offer convenience, health benefits, and entertainment for pets. For instance, there has been a notable increase in the demand for innovative grooming tools and interactive toys.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 02 of 2025, the pet supplies category showed diverse sales performance. The GMV Gross Merchandise Volume for the category was $2.7791 million. The sold count was 103,400, with a 3.68% growth compared to the previous period. Some top-selling products included the "SleekEZ Dog Brush for Shedding & Grooming" which had a sold count of 2,964 and a GMV of $57,300, despite a 11.33% decline in GMV quarter-on-quarter. Another popular product was the "【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum" with 2,390 units sold and a GMV of $129,600, though it also experienced a significant GMV decline of 21.72% quarter-on-quarter. The reasons behind the popularity of these products vary. The dog brush is likely popular due to its effectiveness in grooming different hair lengths of dogs, while the dog grooming vacuum offers a convenient solution for pet hair removal.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the pet supplies market on TikTok in the US during this period, Meowant stood out with a GMV of $247,200, a 25.49% growth in GMV quarter-on-quarter, and a sold count of 1,210. Geoorood pet shop also had a notable performance with a GMV of $214,800 and a 2.97% growth in GMV quarter-on-quarter, selling 3,125 units. Meowant's success could be attributed to its effective marketing strategies on TikTok, perhaps through engaging video content that showcases its products' features. Geoorood pet shop, on the other hand, might be leveraging its reputation for quality pet grooming products and using TikTok to reach a wider audience.

Conclusion

Overall, the pet supplies market on TikTok in the US during week 02 of 2025 presented a mixed picture. While some products and brands experienced growth, others faced challenges such as declining GMV quarter-on-quarter. For cross-border merchants, it is advisable to focus on creating engaging content on TikTok to showcase the unique features of their pet supplies. They should also keep a close eye on emerging consumer trends and adapt their product offerings accordingly. Looking ahead, the market is likely to continue evolving, with an increasing demand for innovative and high-quality pet products, and TikTok will remain a crucial platform for reaching pet-loving consumers.