Introduction

In the global consumer landscape, the furniture market holds significant importance. With the increasing focus on home decor and comfort, consumers are constantly seeking new and trendy furniture pieces. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows furniture brands and sellers to showcase their products in an engaging and visually appealing manner, reaching a vast audience of potential customers.

Category Market Overview

The furniture market in the US is substantial and has been experiencing steady growth over the years. According to authoritative sources, factors such as population growth, housing market developments, and changing consumer lifestyles have contributed to its expansion. In recent times, there has been a notable shift in consumer demand. Consumers are now more inclined towards multifunctional, space-saving, and aesthetically pleasing furniture. This trend is also reflected in the data from TikTok, where products that meet these criteria seem to gain more traction.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the furniture category had a Gross Merchandise Volume GMV of $3.3459 million. However, it experienced a 4.87% quarter-on-quarter QoQ decline in GMV. The total sold count was 32,900, with a 6.59% QoQ decrease. Among the top-selling products, the "3FT/4FT/5'FT/Jumbowith 3 gifts and Filler bean bag Lazy sofa beanbag Chair Ship Free High-Rebound Memory Foam Furniture Flannel Cover Removable" had a sold count of 1,508 and a GMV of $151,700, showing a 20.34% growth in GMV QoQ. The "FCH 10-Tier 20 Pairs Shoe Rack, Sturdy Metal Shoe Rack Organizer, Narrow Shoe Rack, for Closets, Shoe Stand, Shoe Shelf, 12"D x 24.5"W x 60"H" also performed well with a sold count of 972 and a GMV of $15,700, achieving a significant 69.95% growth in GMV QoQ. The popularity of these products can be attributed to their features such as comfort, functionality, and affordability. For example, the bean bag chair offers a cozy seating option, while the shoe rack provides an efficient storage solution for closets.

Brand Case Analysis of the Specific Category

Several brands stood out in the furniture market on TikTok during this period. Raybee Furniture had a GMV of $234,500 with a 9.62% QoQ growth in GMV and a sold count of 2,280. They seem to have a diverse product range and an effective marketing strategy on the platform. Olivia Magic Go also performed well with a GMV of $172,400 and a 27.39% QoQ growth in GMV, along with a sold count of 1,719. Their success might be due to their unique product offerings and engaging content on TikTok. Yitahomefurniture, on the other hand, had a GMV of $169,000 but experienced a 26.55% QoQ decline in GMV with a sold count of 2,192. This could indicate the need for them to reevaluate their marketing and product strategies on TikTok.

Conclusion

Overall, the furniture market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mix of performance. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is crucial to focus on product features that align with current consumer trends, such as multifunctionality and aesthetics. They should also invest in creating engaging content on TikTok to increase brand visibility. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and smart furniture solutions.