Introduction

In the global consumer landscape, the Home Improvement market has been witnessing significant growth and importance. Consumers are increasingly focusing on enhancing their living spaces, leading to a surge in demand for various home improvement products. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US. It offers an excellent opportunity for brands and merchants in the Home Improvement category to showcase their products to a wide audience, leveraging the power of short videos and viral trends.

Category Market Overview

The Home Improvement market in the US is substantial and continues to expand. According to recent data from authoritative sources, the market size has been on an upward trend, driven by factors such as increasing homeownership, renovation trends, and a growing focus on home aesthetics. Consumer demand has been evolving, with a greater emphasis on smart home devices, energy-efficient products, and decorative items. For instance, the demand for smart lighting solutions and modern furniture pieces has seen a notable increase. Integrating the provided TikTok data, we can observe that the Home Improvement category on TikTok is also mirroring these trends, with a diverse range of products being sold and promoted.

Sales Situation of the Specific Category

Analyzing the sales performance of the Home Improvement category on TikTok Shop in the US for the week of 2025/01/12 - 2025/01/18, we notice some interesting patterns. The total GMV Gross Merchandise Volume for the category was $390.14 million, with a quarter-on-quarter growth rate of 23.34%. The sold count was 194,400, showing a growth of 24.78% compared to the previous period. Among the top-selling products, the Govee RGBIC Floor Lamp, LED Corner Lamp Works with Alexa, 1000 Lumen Smart Modern Floor Lamp with Music Sync and 16 Million DIY Colors, Color Changing Standing Floor Lamp for Bedroom Living Room Black had an outstanding performance. It achieved a GMV of $25.57 million, with a GMV quarter-on-quarter growth of 317.53% and a sold count of 4,263. Another popular product was the JOMST 3-in-1 Kitchen Sink Drain Strainer, Stainless Steel Sink Plug, Deodorizing Anti-Clog Basket Strainer for US Standard 3-1/2 Inch Drains, with a sold count of 9,522 and a GMV of $6.55 million, showing a GMV quarter-on-quarter growth of 68.5%. The popularity of these products can be attributed to various factors. The Govee floor lamp likely appeals due to its smart features and ability to enhance the ambiance of living spaces. The kitchen sink drain strainer, on the other hand, addresses a common household need, making it a practical choice for many consumers.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Home Improvement market on TikTok during the specified week, Govee.US stands out. It had a GMV of $40.41 million, with a remarkable quarter-on-quarter growth of 146.61% and a sold count of 6,626. Their strategy might involve highlighting the advanced features of their products, such as the smart capabilities of their lighting products, through engaging TikTok videos. Another notable brand is vevor store, which achieved a GMV of $17.33 million and a sold count of 2,304. They likely focus on offering a wide range of home improvement products, catering to different consumer needs. Nadonli also had an impressive performance with a GMV of $7.09 million and a sold count of 2,051, thanks to their innovative products like the 2024 Foldable Wagon with Wheels, which seems to have gained popularity for its convenience and utility.

Conclusion

Overall, the Home Improvement market on TikTok in the US is thriving. The positive growth in GMV and sold count indicates a healthy market environment. For cross-border merchants, it is advisable to focus on products that address common household needs and have unique features, like the smart home products that are currently popular. They should also create engaging TikTok content to showcase their products effectively. Looking ahead, we can expect the market to continue growing, with an increasing focus on sustainable and innovative home improvement solutions.