Gloda Insights: TikTok US Weekly Automotive & Motorcycle Market Trend Analysis
Automotive & Motorcycle TikTok US Cross-border e-commerce Market trends
15 reads2025-02-03 02:13:27 released
Introduction
The automotive & motorcycle market has always been a significant part of the global consumer landscape. With the development of technology and the increasing popularity of online shopping platforms, this market has witnessed new growth trends. TikTok, as a leading social media platform in the US, offers unique advantages for promoting automotive & motorcycle products. Its vast user base and engaging video content format enable brands and merchants to reach a wide range of potential customers, creating new opportunities for market expansion.Category Market Overview
According to the latest data and information from authoritative sources, the automotive & motorcycle market in the US has shown a stable growth trend in recent years. The market size has been expanding continuously, driven by factors such as the increasing demand for personal transportation and the growing popularity of motorcycle riding as a hobby. Consumer demand in this category has also been evolving, with a greater emphasis on product quality, functionality, and aesthetics. For example, consumers are now more interested in advanced car electronics and stylish motorcycle accessories.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the automotive & motorcycle category achieved a GMV Gross Merchandise Volume of $577.44 million, with a quarter-on-quarter growth rate of 26.19%. The sold count reached 333,500, showing a growth rate of 30.44%. Among the top-selling products, the "【Hieha】2025 Newest Portable Carplay Screen for Car, 7 Inch IPS Touchscreen Car Stereo Support Wireless Carplay" sold 6,511 units, achieving a GMV of $264,100 with a remarkable growth rate of 626.47%. The "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" also had a good performance, with 39,100 units sold and a GMV of $468,900. The popularity of these products can be attributed to their innovative features and practicality. For instance, the portable carplay screen provides convenient entertainment and navigation functions for car users, while the rotating phone holder offers flexibility in using mobile phones inside the vehicle.Brand Case Analysis of the Specific Category
Several brands stood out in the automotive & motorcycle market on TikTok during the specified week. - FUDUOO achieved a GMV of $487,300 with a quarter-on-quarter growth rate of 89.65% and sold 40,600 units. Their success might be due to effective marketing strategies and product offerings that resonate with consumers. - Hieha Shoppe had a GMV of $355,500 with a growth rate of 44.14% and sold 8,531 units. Their focus on quality car electronics like the portable carplay screen has likely contributed to their performance. - GoolooOfficial reached a GMV of $244,700 with an 89.92% quarter-on-quarter growth rate and sold 4,221 units. Their products, such as the GOOLOO Jump Starter Battery Pack, seem to have attracted customers with their functionality and reliability. These brands have utilized TikTok's platform to showcase their products through engaging videos, collaborating with video bloggers, and leveraging the platform's marketing tools to increase their visibility and drive sales.Conclusion
Overall, the automotive & motorcycle market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising growth trends. Cross-border merchants can take several actionable recommendations. Firstly, focus on product innovation and quality to meet the evolving consumer demands. Secondly, collaborate with popular video bloggers to increase product exposure. Thirdly, utilize TikTok's marketing features effectively to target the right audience. Looking ahead, the market is expected to continue growing, with an increasing demand for advanced automotive & motorcycle products and accessories. Merchants who can adapt quickly to these trends and leverage TikTok's platform effectively will likely achieve greater success in this market.More recommendations
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