Introduction

In the global consumer landscape, the Food & Beverages market holds significant importance. Consumers are constantly seeking new and exciting products in this category. With the rise of digital platforms, TikTok has emerged as a powerful tool for promoting and selling Food & Beverages products. In the US market, TikTok offers unique advantages such as a large and diverse user base, highly engaging content formats, and effective targeting capabilities, making it an ideal platform for businesses in the Food & Beverages sector to reach their target audience.

Category Market Overview

The Food & Beverages market in the US is vast and continuously evolving. According to recent data from authoritative sources, the market size has been showing steady growth over the years. Consumer demand changes are influenced by various factors such as changing lifestyles, health consciousness, and emerging food trends. For instance, there has been an increasing demand for healthy and convenient snack options, as well as unique and exotic flavors. TikTok has become a platform where these trends are not only reflected but also amplified, with users sharing their experiences and preferences related to different Food & Beverages products.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Food & Beverages category witnessed significant sales activity. The total GMV Gross Merchandise Volume for the week was $848,300. The GMV showed a quarter-on-quarter growth of 16.35%. The sold count was 482,000, with a quarter-on-quarter growth of 16.85%. Among the top-selling products, the "OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum with Nano-Hydroxyapatite for Teeth and Gum Protection - 30 DAY SUPPLY" had a sold count of 15,600 and a GMV of $467,500, with a remarkable GMV quarter-on-quarter growth of 195.73%. Another popular product, "Marshmallow Crispy Treats - 5oz Sweet Treats", had a sold count of 10,100 and a GMV of $94,300, with a GMV quarter-on-quarter growth of 151.71%. The popularity of these products can be attributed to various factors. The chewing gum's unique selling point of teeth and gum protection with advanced ingredients likely attracted health-conscious consumers. The marshmallow treats, on the other hand, might have appealed to consumers looking for a sweet and indulgent snack. Additionally, effective marketing on TikTok through engaging videos and influencer endorsements could have contributed to their high sales.

Brand Case Analysis of the Specific Category

Several brands stood out in the Food & Beverages market on TikTok during the specified week. For example, "Nathan and Sons" had a GMV of $467,500 with a GMV quarter-on-quarter growth of 195.73%. They had a sold count of 15,600, with only 1 product being sold. The brand likely benefited from the unique features of their remineralizing chewing gum, which was effectively promoted on TikTok. Another notable brand, "The Dodo Chocolates", had a GMV of $323,700 and a GMV quarter-on-quarter growth of 86.64%. With a sold count of 8,697 and 5 products being sold, their success could be due to their appealing chocolate offerings and engaging marketing strategies on the platform. "EZ Bombs" also had a significant presence with a GMV of $268,300 and a GMV quarter-on-quarter growth of 59.6%. Their "Birria Bombs 2 Pack" product had a sold count of 12,900, indicating the popularity of their unique seasoning spice bomb flavor for authentic Mexican dishes.

Conclusion

Overall, the Food & Beverages market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count across various products and brands indicates a healthy and expanding market. For cross-border merchants, it is advisable to focus on product uniqueness, such as offering products with distinct flavors or health benefits. Leveraging TikTok's marketing capabilities through engaging videos and collaborating with influencers can also significantly boost sales. Looking ahead, we can expect the market to continue evolving, with more innovative products and marketing strategies emerging to meet the ever-changing consumer demands.