Introduction

The Home Decor market has been an increasingly significant part of the global consumer landscape. With the rise of social media and e-commerce platforms, consumers are more inclined to discover and purchase home decor items online. TikTok, in particular, has emerged as a powerful platform in the US, offering unique advantages for promoting and selling home decor products. Its vast user base and engaging video content allow brands and merchants to showcase their products in creative ways, reaching a wide audience and driving sales.

Category Market Overview

According to recent data and information from authoritative sources, the Home Decor market in the US has been experiencing steady growth. The market size has been expanding as consumers are constantly looking to update and beautify their living spaces. There has been a notable shift in consumer demand, with an increasing preference for unique, personalized, and trendy home decor items. This trend is also reflected on TikTok, where users are drawn to products that can add a touch of individuality to their homes.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Home Decor category witnessed significant sales activity. The GMV Gross Merchandise Volume reached $166.63 million, with a quarter-on-quarter growth rate of 7.9%. The sold count was 152,100, showing a growth of 23.23% compared to the previous period. The average price of sold items was $10.96, and the sold count ratio was 20.26%.

Some of the top-selling products included the "Aurora/water Ripple Projector Light, 1/2 Counts USB Rechargeable 16 Colors Led Projector Lamp with Remote Control, Northern Lights Ambient Light, Room Decor, Living Room Decor" which had a sold count of 14,400 and a GMV of $69,100 with an impressive GMV quarter-on-quarter growth of 84.38%. Another popular item was the "3Pcs Wooden Cross Decorations, Cross Fidget for Anxiety Relief, Multi-functional Spiritual Symbols for Home and Office, Great Gift Idea - Religious, Ornaments Set Christmas" with 5,983 units sold and a GMV of $46,700 and a 35.73% GMV qoq growth.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Home Decor market on TikTok during this period.

Green Whisper Florist had a GMV of $84,400 with a 62.8% GMV qoq growth. They sold 5,631 units of their products, with an average price of $14.99 and a sold count ratio of 5.07%. Glorious lighting also performed well, achieving a GMV of $69,100 and an 84.46% GMV qoq growth. They had a sold count of 14,400 units, with an average price of $4.79 and a sold count ratio of 4.15%.

Zhen Wei lighting had a GMV of $52,700 with an 11.16% GMV qoq growth. They sold 3,655 units, with an average price of $14.42 and a sold count ratio of 3.16%. Love U Gift had a GMV of $46,700 and a 35.73% GMV qoq growth, selling 5,983 units with an average price of $7.80 and a sold count ratio of 2.8%.

Conclusion

Overall, the Home Decor market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on offering unique and trendy products that can capture the attention of TikTok users. Leveraging the power of video content to showcase products in an engaging way can also boost sales. Looking ahead, we can expect the market to continue to grow as consumers' appetite for home decor items remains strong and TikTok's influence in the e-commerce space expands.