Introduction

In the global consumer landscape, the Household Textiles market holds significant importance. It caters to the essential needs of consumers for decorating and enhancing the comfort of their living spaces. With the continuous evolution of digital platforms, TikTok has emerged as a powerful medium, especially in the US market. TikTok offers unique advantages such as a vast user base, engaging video content format, and highly targeted marketing capabilities, which have the potential to greatly impact the Household Textiles market.

Category Market Overview

The Household Textiles market in the US has been witnessing steady growth. According to recent data from authoritative sources, the market size has been expanding due to increasing consumer awareness about home decor and comfort. Consumers are constantly seeking new and trendy products to spruce up their living rooms, bedrooms, and other spaces. The growth trends indicate a rising demand for products like sofa covers, rugs, curtains, and doormats. Changes in consumer demand are also evident, with a preference for products that are not only aesthetically pleasing but also durable and easy to maintain.

Sales Situation of the Specific Category

Top-selling Products

On TikTok Shop in the US during the 02 week of 2025, several Household Textiles products stood out. The "GENIMO Non Slip Area Rug for Living Room, Entryway, Bedroom, Kitchen and Corridor - Lightweight Mat, Machine Washable Low Pile Rugs" had an impressive sales performance with a sold count of 1816 and a GMV of $18.78万. Its popularity can be attributed to its practical features like being machine washable and non-slip, which are highly desirable for consumers. Another top-seller was the "Solid Color Faux Fur Sofa Cover, 1 Count Non-slip Sofa Mat, Soft Comfortable Sofa Slip Cover Protector for Home Decor Living Room Dormitory Hotel" with 2381 units sold and a GMV of $7.99万. The soft and comfortable texture along with its decorative appeal contributed to its success.

Sales Growth and Reasons

Many products in the Household Textiles category on TikTok Shop showed significant sales growth during this period. For instance, the "IM HOME Chenille Absorbent Outdoor Doormat, Washable Muddy Door Mats for Dog Non Slip Indoor Doormat Dog Mat for Muddy Paw Front Inside Doormat for Entryway" had a remarkable 439.72% growth in GMV. This could be due to its functionality in dealing with muddy paws and its suitability for pet owners. The overall growth patterns suggest that products that offer both style and practicality are gaining more traction among TikTok users in the US.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Household Textiles market on TikTok in the US during the 02 week, GENIMO had an outstanding performance. With a GMV of $21.34万 and a sold count of 2303, GENIMO's success can be attributed to its wide range of quality products like area rugs. Their marketing strategy might involve highlighting the features such as machine washability and non-slip properties of their rugs, which resonate well with consumers. Yem home also had a significant presence with a GMV of $12.43万 and 4043 units sold. They likely focus on offering a variety of products to meet different consumer needs and use engaging TikTok content to showcase their products' appeal in home decor settings.

Conclusion

Overall, the Household Textiles market on TikTok in the US during the 02 week of 2025 showed promising trends. The sales of various products and the performance of different brands indicate a growing interest among consumers for home decor items through this platform. For cross-border merchants, it is advisable to focus on product features that combine style and functionality, as seen in the success of many top-selling products. They should also leverage TikTok's marketing capabilities to create engaging content that showcases their products effectively. Looking ahead, the market is expected to continue growing as consumers' focus on home improvement and decor remains strong, and TikTok's influence in the e-commerce space is likely to expand further.