Gloda Insights: TikTok US Weekly Trading Cards & Accessories Market Trend Analysis
TikTokUSTrading Cards & Accessoriese-commerce
15 reads2025-02-03 02:18:29 released
Introduction
The Trading Cards & Accessories market has been a significant part of the global consumer landscape. It attracts collectors and enthusiasts alike, with a wide range of products from various franchises. TikTok, in the US, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and sellers to showcase their trading cards and accessories in an engaging and interactive way. This has led to increased visibility and potential sales for products in this category.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Trading Cards & Accessories market in the US shows interesting trends. The market size has been fluctuating, influenced by factors such as new releases, collector trends, and the overall economic situation. In recent weeks, growth trends have been mixed. Consumer demand changes are also notable, with a particular interest in certain popular franchises like Pokémon and NFL-related trading cards. For example, the demand for limited-edition Pokémon cards has remained strong, while some other generic trading card sets have seen a more stable but less explosive growth. Overall, the market is a dynamic one, with various sub-categories vying for consumer attention.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the sales performance of Trading Cards & Accessories had both highs and lows. The GMV Gross Merchandise Volume for this category was $745.85 million, with a quarter-on-quarter QoQ decrease of 14.48%. The sold count was 150,100, showing a QoQ decrease of 15.64%. However, several products stood out. For instance, the "Pokemon Bundle Pack Open a 10 card packReceive only one hit per bagBulk Gets Recycled" had a sold count of 1,440 and a GMV of $21,600 with a 6.35% QoQ increase in GMV. Another popular product, the "1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA" had a sold count of 900 and a GMV of $14,900 with a significant 123.33% QoQ increase in GMV. The popularity of these products can be attributed to their unique offerings, such as exclusive card combinations in the Pokemon bundle and the autograph memorabilia aspect of the NFL pack.Brand Case Analysis of the Specific Category
Looking at the top-performing brands or stores in the Trading Cards & Accessories market on TikTok in the US during the specified week, we have some interesting cases. HuntBreaks had a GMV of $247,100 with a staggering 313.42% QoQ increase in GMV and a sold count of 540. Their success could be due to their effective marketing strategies and unique product offerings. Calipokehouse, on the other hand, had a GMV of $201,300 with a -9.75% QoQ decrease in GMV and a sold count of 2,633. Despite the decrease in GMV, their high sold count indicates a consistent customer base. Crippen Rippen had a GMV of $195,700 with a 23.28% QoQ increase in GMV and a sold count of 2,131. Each of these brands or stores employs different strategies, whether it's through exclusive product drops, engaging video content on TikTok, or building a strong community of collectors.Conclusion
Overall, the Trading Cards & Accessories market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mixed picture. While the category as a whole had a decline in GMV and sold count QoQ, there were individual products and brands that performed exceptionally well. For cross-border merchants, it's important to focus on product uniqueness, engage with the TikTok community through creative video content, and stay updated on collector trends. Looking ahead, the market is likely to continue to be influenced by new releases, collector demand for exclusive items, and the evolving marketing strategies on TikTok. Merchants should be prepared to adapt and innovate to stay competitive in this dynamic market.More recommendations
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