Gloda Insights: TikTok US Weekly Dog & Cat Litter Market Trend Analysis
TikTok Dog & Cat Litter US e-commerce
16 reads2025-02-03 02:20:45 released
Introduction
In the global consumer landscape, the Dog & Cat Litter market has been of significant importance. With the increasing number of pet owners, the demand for quality pet care products like dog and cat litter has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their products in an engaging and creative manner. This has opened up new opportunities for the Dog & Cat Litter market to connect with potential customers and drive sales.Category Market Overview
The Dog & Cat Litter market in the US has witnessed steady growth in recent years. According to authoritative sources, the market size has been expanding due to factors such as the growing pet population and increased awareness about pet hygiene. Consumer demand has also been evolving, with a preference for more convenient, odor-control, and eco-friendly litter products. The market has seen a mix of established brands and new entrants vying for a share, leading to a competitive landscape.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Dog & Cat Litter category had a GMV of $547,500. The sold count was 11,500, showing a 5.4% growth. The average price of the sold products was $47.56. Looking at the top-selling products, the "K.O.E. 16oz Concentrate - Kennel Odor Eliminator - Non-Enzymatic Formula" had a sold count of 2,134 and a GMV of $45,700 with a -6.96% GMV QoQ change. The "Qeils Puppy Washable Pee Pads" had 1,291 sold count and a GMV of $26,100 with a -24.16% GMV QoQ change. On the other hand, products like the "PTLOM Stainless Steel Cat Litter Box" had a significant GMV growth of 44.64% with 1,275 sold count and a GMV of $33,000. The popularity of these products can be attributed to factors such as their functionality, brand reputation, and effective marketing on TikTok.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Dog & Cat Litter market on TikTok US during this period, Meowant stood out with a GMV of $245,600 and a 25.58% GMV QoQ growth. They had 1,185 sold count and an average price of $207.29. Their success could be due to their product range, which includes self-cleaning cat litter boxes with advanced features like APP control and odor removal. Odorcide had a GMV of $54,900 with a -10.04% GMV QoQ change and 2,507 sold count. Their focus might be on odor-control products, but they seem to face some challenges in maintaining growth. Ptlom-US had a GMV of $42,400 with a 22.88% GMV QoQ growth and 1,408 sold count. Their stainless steel cat litter box products have been popular, likely due to their quality and suitability for big cats.Conclusion
Overall, the Dog & Cat Litter market on TikTok in the US during the analyzed week showed a mix of growth and challenges for different products and brands. For cross-border merchants, it is advisable to focus on product features that address consumer needs such as odor control and convenience. Leveraging TikTok's marketing capabilities through engaging videos and collaborations with video bloggers can also boost sales. Looking ahead, the market is expected to continue evolving with increasing competition and a growing emphasis on sustainable and innovative products.More recommendations
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