Introduction

The Dog & Cat Grooming market has been steadily growing in the global consumer landscape, as pet owners increasingly prioritize the well-being and appearance of their furry friends. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the U.S. to showcase and sell a wide range of Dog & Cat Grooming products. Its visual nature allows for effective demonstration of grooming tools and techniques, attracting both pet owners and enthusiasts alike.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Dog & Cat Grooming market in the U.S. has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as the increasing pet ownership rate and the growing awareness of pet hygiene and grooming. Consumer demand has also been evolving, with a greater emphasis on high-quality, convenient, and innovative grooming products. For instance, there is a rising preference for grooming tools that are easy to use and can effectively handle different coat types of dogs and cats.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during week 02, the Dog & Cat Grooming category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $741,100, with a quarter-on-quarter growth rate of 4.99%. The sold count reached 29,300, showing a growth rate of 4.33% compared to the previous period. One of the top-selling products was the "SleekEZ Dog Brush for Shedding & Grooming, Deshedding Tool for Short & Long Haired Dogs, Dog Comb, 5 Inches Long, 4oz Weight", which had a sold count of 2,964 and a GMV of $57,300, although it experienced a -11.33% GMV qoq quarter-on-quarter change. Another popular product was the "【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum, 13000Pa Dog Vacuum Brush for Shedding Grooming, Pet Grooming Vacuum, Dog Hair Vacuum Groomer, 2.5L Large Dog Grooming Kit, Pet Products #TikTokShopFlashSale", with 2,390 units sold and a GMV of $129,600, despite a -21.72% GMV qoq decline. The popularity of these products can be attributed to their functionality, such as effective shedding control in the case of the dog brush and powerful suction for hair removal in the case of the grooming vacuum. The growth patterns suggest that while some products may face challenges in maintaining consistent growth, others can experience significant surges depending on factors like marketing and availability of limited-time offers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Grooming market on TikTok U.S. during week 02. For example, Geoorood pet shop had a GMV of $212,000 with a 5.31% GMV qoq growth. They sold 3,064 units and had an average price of $69.18. Their success could be due to their range of grooming products, including different types of dog grooming vacuums that seem to be in high demand. Another notable brand is SleekEZ USA, which had a GMV of $64,500, although it faced a -7.85% GMV qoq decline. They sold 3,353 units with an average price of $19.24. Their focus on quality dog brushes, like the SleekEZ Dog Brush, has helped them maintain a presence in the market. LMVVC also performed well, with a GMV of $57,900 and a 2.94% GMV qoq growth. They sold 1,121 units and had an average price of $51.65. Their pet grooming kit with vacuum seems to be a popular offering among customers.

Conclusion

Overall, the Dog & Cat Grooming market on TikTok in the U.S. during week 02 showed a mix of growth and challenges. The market is growing in terms of both GMV and sold count, but individual products and brands face varying degrees of success. For cross-border merchants, it is advisable to focus on product quality and innovation, as seen with the popular grooming tools. They should also leverage TikTok's marketing capabilities, such as creating engaging video content to showcase their products. Looking ahead, the market is likely to continue growing as pet ownership remains high and the demand for convenient and effective grooming solutions persists.