Introduction

In the global consumer landscape, the Computer Accessories market has been of great importance. With the continuous development of technology and the increasing popularity of digital devices, the demand for computer accessories such as keyboards, mice, monitors, and card readers has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling computer accessories. Its vast user base and engaging video content format provide excellent opportunities for brands and merchants to showcase their products and reach a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Computer Accessories market in the US has shown significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growth of the digital economy, the increasing number of remote workers, and the popularity of gaming. Consumer demand for computer accessories has also been changing, with a growing preference for high-quality, ergonomic, and multifunctional products. For example, wireless keyboards and mice with advanced features like RGB backlighting and rechargeable batteries have become increasingly popular. Additionally, accessories for multiple devices such as SD card readers for iPhones and laptops are in high demand as people need to transfer data between different devices conveniently.

Sales Situation of the Specific Category

On TikTok Shop in the US during Week 02 of 2025, the sales performance of Computer Accessories varied among different products. The top-selling products included the HUANUO Dual Monitor Arm, which sold 1942 units with a GMV of $75,700 and a GMV qoq growth of 2.68%. The SD Card Reader for iPhone, 3 in 1 SD&TF Card Reader Lightning Camera Adapter Plug also performed well, with 1886 units sold and a GMV of $7,525.14 and a significant GMV qoq growth of 30.3%. The popularity of these products can be attributed to several factors. The HUANUO Dual Monitor Arm offers adjustable and convenient mounting options for monitors, which is highly appealing to gamers and office workers who need to set up multiple monitors. The SD card reader for iPhone provides a practical solution for users to access and transfer data from SD and TF cards directly on their iPhones, meeting the need for on-the-go data management.

However, not all products experienced growth. Some products like the 2 in 1 SD card reader, portable multi-function GPT card reader had a sold count of 303 units with a GMV of $1,560.45 and a negative GMV qoq growth of -13.23%. Overall, the sales growth patterns suggest that products that offer unique functionality, convenience, and good value for money tend to perform better on TikTok Shop.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Computer Accessories market on TikTok in the US during Week 02, HUANUO Global stood out. It had a GMV of $90,700 with a GMV qoq growth of 1.65% and sold 2291 units. The brand's success can be attributed to its high-quality products like the Dual Monitor Arm, which has received positive reviews for its durability and functionality. Another notable brand is MageGee Store, which achieved a GMV of $22,900 with a remarkable GMV qoq growth of 55.69% and sold 643 units. MageGee Store likely owes its success to its product range that caters to different consumer needs, such as its keyboards and mice offerings.

On the other hand, YERSIDA had a relatively less favorable performance with a GMV of $16,100 and a significant GMV qoq decline of -91.63% and sold 224 units. This could be due to various reasons such as intense competition, lack of effective marketing strategies, or product features that did not resonate well with the target audience.

Conclusion

Overall, the Computer Accessories market on TikTok in the US during Week 02 showed a mix of performance among different products and brands. To succeed in this market, cross-border merchants should focus on offering products with unique features and functionality that meet the changing consumer demands. They should also invest in effective marketing strategies on TikTok, such as creating engaging video content to showcase their products. Looking ahead, the market is likely to continue evolving with the emergence of new technologies and changing consumer preferences. Merchants need to stay updated and adapt their product offerings and marketing approaches accordingly to remain competitive in the TikTok Computer Accessories market in the US.