Introduction

The Office Stationery & Supplies market plays a crucial role in the global consumer landscape. With the increasing demand for work and study-related items, this category has witnessed steady growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their office stationery products in an engaging and creative manner, thus driving potential sales.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Office Stationery & Supplies market in the US has shown significant trends. The market size has been expanding steadily, driven by factors such as the growth of remote work and online learning. Consumer demand has also been evolving, with an increased preference for trendy and functional stationery items. For instance, there is a rising demand for unique notebooks, colorful pens, and innovative organizational tools. This shift in demand is closely tied to the changing work and study environments, where individuals seek products that not only serve their practical needs but also add a touch of style to their desks.

Sales Situation of the Specific Category

On TikTok Shop in the US during the period of 2025/01/12 - 2025/01/18, the Office Stationery & Supplies category exhibited interesting sales performance. The GMV Gross Merchandise Volume reached $232.4 million, with a quarter-on-quarter growth rate of 3.63%. The sold count was 188,800, showing an 11.68% increase. Several products stood out as top sellers.

The "【50% discount】【ACIGI】 100 Envelope Challenge Binder, Money Saving Challenge Book - Easy & Fun Way to Save $5,050, Envelopes Money Saving Challenge Budget Binder, Savings Challenges Binder, Budget Binder with Envelopes challenge book libretade" had a sold count of 4,595 and a GMV of $2,297.5, with a 4.05% GMV quarter-on-quarter growth. Its popularity could be attributed to its unique concept of a money-saving challenge combined with practical stationery functionality.

The "Cute Cat Meme Heavy Duty Waterproof Vinyl Diecut Stickers" also sold well, with 4,369 units sold and a GMV of $8,223.6. The appeal of cute and trendy designs likely contributed to its success.

Another notable product was the "Pop Up Birthday Card with Light & Sound Says Happy Birthday in Donald Trump REAL Voice for Men and Women, Mom & Dad, Husband or Wife", which had 3,733 units sold and a GMV of $65,800, with a 3.6% GMV quarter-on-quarter growth. The novelty factor of the unique voice feature might have attracted customers.

Brand Case Analysis of the Specific Category

Several brands and stores in the Office Stationery & Supplies market on TikTok US demonstrated remarkable performance.

Kolorowy Stationery had a GMV of $148,600 during the week of 2025/01/12 - 2025/01/18, with an 8.33% GMV quarter-on-quarter growth. They sold 3,957 units, offering 98 products with 27 sold product count and had 66 video blogger count. Their average price was $37.55, and the sold count ratio was 6.39%. Their success could be due to a diverse product range and effective marketing strategies on TikTok.

TIMEXstore also had a strong showing, with a GMV of $83,900 and a 38.24% GMV quarter-on-quarter growth. They sold 2,713 units, with only 5 products but 2 sold product count and 38 video blogger count. Their average price was $30.93, and the sold count ratio was 3.61%. TIMEXstore's focus on quality products like their reusable handwriting workbooks likely contributed to their performance.

anben had a GMV of $77,200 and a 16.63% GMV quarter-on-quarter growth. They sold 1,364 units, offered 134 products with 20 sold product count and had 39 video blogger count. Their average price was $56.57, and the sold count ratio was 3.32%. Their wide product selection might have been a key factor in their sales.

Conclusion

Overall, the Office Stationery & Supplies market on TikTok in the US during the analyzed period showed both growth opportunities and challenges. The positive growth in GMV and sold count indicates a healthy market trend. For cross-border merchants, it is advisable to focus on product innovation, leveraging trendy designs and unique features to attract customers. Additionally, collaborating with popular video bloggers can enhance brand visibility. Looking ahead, the market is expected to continue evolving, with further growth potential as the demand for office and study-related stationery remains strong, especially with the continued prevalence of remote work and online learning scenarios.