Introduction

The Sport & Outdoor Clothing market has been witnessing significant growth in the global consumer landscape. With the increasing awareness of fitness and outdoor activities, consumers are constantly seeking trendy and functional sportswear. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral manner, reaching a vast audience of potential customers who are active on the platform.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sport & Outdoor Clothing market in the US is booming. The market size has been expanding steadily, driven by factors such as the growing popularity of sports and outdoor pursuits among different age groups. Consumer demand changes are also evident, with a shift towards more stylish and comfortable sportswear that can be worn both during workouts and in casual settings. The integration of technology in sportswear, such as moisture-wicking fabrics and smart wearables, has further fueled this growth. Overall, the market shows a positive growth trend with ample opportunities for brands and merchants.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Sport & Outdoor Clothing category exhibited interesting sales performance. The GMV Gross Merchandise Volume for this category was 822.87万, with a quarter-on-quarter growth rate qoq of 11.78%. The sold count was 32.93万, showing a 15.23% qoq growth. The average price of the sold items was $24.99, and the sold count ratio was 44.87%.

Looking at the top-selling products, Halara's various leggings and sportswear sets were among the popular choices. For example, the "Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings" had a sold count of 1.88万 with a GMV of 70.51万, although it experienced a -30.79% qoq change in GMV. Another popular item was the "Halara 2-Piece Seamless Flow High Waisted Tummy Control Butt Lifting 7/8 Yoga Leggings Set" with a sold count of 1.49万 and a GMV of 54.61万, showing a remarkable 102.86% qoq growth in GMV. The popularity of these products can be attributed to factors such as their trendy designs, functional features like tummy control and butt lifting, and the effective marketing on TikTok through video bloggers and influencers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Sport & Outdoor Clothing market on TikTok in the US during this period, Halara stands out. Halara's US shop, for instance, had a GMV of 248.48万 during the week of 2025/01/12 - 2025/01/18, although it experienced a -4.23% qoq change. It had a sold count of 7.31万, with an average price of $34.01 and a sold count ratio of 30.2%. Halara's success can be attributed to its wide range of stylish and functional sportswear offerings, along with its effective marketing strategies on TikTok. The brand often collaborates with video bloggers and influencers to showcase its products in action, which helps in attracting a large customer base.

Another notable brand is NcmRyu, which had a GMV of 73.26万 with a 20.41% qoq growth. It had a sold count of 2.76万, an average price of $26.54, and a sold count ratio of 8.9%. NcmRyu's growth can be due to its focus on specific niches within the sportswear market and its ability to target the right audience on TikTok through engaging content.

Conclusion

Overall, the Sport & Outdoor Clothing market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a vibrant picture. The market is growing, with various brands and products achieving different levels of success. For cross-border merchants, it is advisable to focus on product design that combines style and functionality, collaborate with popular video bloggers and influencers for marketing, and keep a close eye on market trends and consumer demands. Looking ahead, the market is expected to continue its growth trajectory, with potential for further innovation in product features and marketing strategies on TikTok.