Introduction

In the global consumer landscape, the Sports & Outdoor Accessories market has been witnessing significant growth. With the increasing awareness of fitness and outdoor activities, consumers are constantly seeking high-quality accessories to enhance their experiences. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their Sports & Outdoor Accessories in an engaging and creative manner, thus driving potential sales and brand awareness.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sports & Outdoor Accessories market in the US has been expanding steadily. The market size has shown a consistent upward trend, driven by the growing popularity of various sports and outdoor pursuits. Consumer demand changes have been notable, with an increasing preference for innovative and multifunctional accessories. For instance, there is a rising demand for breathable and comfortable sportswear accessories, as well as durable and weather-resistant outdoor gear. This shift in demand is closely tied to the changing lifestyles and activity patterns of consumers in the US.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 02 of 2025, the sales performance of Sports & Outdoor Accessories presented diverse trends. The overall GMV Gross Merchandise Volume for this category was $994,400, with a quarter-on-quarter QoQ decrease of 13.26%. The sold count was 90,300, also showing a QoQ decline of 14.33%. However, some products managed to stand out.

The top-selling product was "Ultra Breathable Mouth Tape One Month Supply 30 Strong Adhesive Sleep Strips, Enhanced Lip Fit for Maximum Comfort, Sport Accessories for Better Sleep" with a sold count of 12,100 and a GMV of $90,600, experiencing a QoQ decrease of 9.13%. Another popular item was "Outdoor Winter Gloves, Touchscreen and Windproof Full-Finger Gloves for Sports, Travel, and Daily Activities" with 7,073 units sold and a GMV of $35,300, but it had a significant QoQ drop of 41.48%.

The popularity and growth patterns of these products can be attributed to various factors. The mouth tape products might be popular due to their potential benefits for better sleep during sports or outdoor activities. The winter gloves, on the other hand, are likely in demand because of the ongoing cold season, although competition and market saturation could have led to the decline in their growth.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Sports & Outdoor Accessories market on TikTok in the US during this period, several stand out.

The store "MEIET" had a GMV of $90,600 with a QoQ decrease of 9.13% and a sold count of 12,100. It likely focuses on promoting specific high-demand products like the Ultra Breathable Mouth Tape. Their strategy might involve highlighting the unique features and benefits of their products through engaging TikTok videos.

"VOLTRX" also performed well with a GMV of $30,200 and a significant QoQ increase of 45.92%. With a sold count of 1,108, their Electric Blender Shaker Bottle product seems to have gained traction. Their success could be attributed to effective marketing that showcases the convenience and functionality of their product, perhaps through product demonstrations by popular video bloggers.

These brands and stores have varying business activities and levels of influence within the US market. Some rely on product innovation and quality to attract customers, while others focus on creative marketing strategies to drive sales.

Conclusion

Overall, the Sports & Outdoor Accessories market on TikTok in the US during week 02 of 2025 showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to closely monitor market trends and consumer preferences. They should focus on product innovation to meet the changing demands, such as developing more comfortable and functional accessories. Additionally, leveraging the power of TikTok's video content by collaborating with popular video bloggers can enhance brand visibility and drive sales. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in emerging product segments and as the platform's user base further expands.