Introduction

In the global consumer landscape, the fitness equipment market has been witnessing significant growth. With the increasing awareness of health and fitness, consumers are constantly seeking quality fitness equipment to meet their exercise needs. TikTok, as a leading social media platform in the US, has emerged as a powerful tool for promoting fitness equipment. Its unique features such as short videos, wide user base, and high engagement rate offer great advantages for brands and merchants in the fitness equipment category to showcase their products and reach a large number of potential customers.

Category Market Overview

According to the latest data and information from authoritative sources, the fitness equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing popularity of home workouts, the need for convenient exercise solutions, and the increasing disposable income of consumers. Consumer demand has also been changing, with a greater emphasis on multifunctional and space-saving fitness equipment. For example, compact treadmills, foldable exercise machines, and portable resistance bands have become highly sought after. This trend is also reflected in the data on TikTok, where such products often receive high attention and engagement.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 02 week of 2025 from 2025/01/12 to 2025/01/18, the fitness equipment category showed impressive sales performance. The total GMV reached $667.6 million, with a quarter-on-quarter growth rate of 19.86%. The sold count was 129,800, showing a growth rate of 16.83%. Among the top-selling products, the "Stair Stepper for Exercise, Mini Steppers with Resistance Band, Hydraulic Fitness Stepper Exercise Home Workout Equipment for Full Body Workout" sold 10,900 units, generating a GMV of $262,000 with a 10.47% quarter-on-quarter growth. The popularity of these products can be attributed to their suitability for home workouts, ease of use, and the ability to target different muscle groups. Another popular product, the "Multi-functional Ab Exercise Board, Foldable Home Pilates Reformer with Knee Mat, Timer and Resistance Bands, Abs Workout Equipment for Abdominal & Core Strength Training", sold 5,902 units with a GMV of $324,600 and a significant 27.06% quarter-on-quarter growth. Its multifunctional design and effectiveness in abdominal and core training have contributed to its success.

Brand Case Analysis of the Specific Category

Several brands stood out in the fitness equipment market on TikTok during this period. For instance, Fitnessathome achieved a GMV of $107.78 million with a 33.08% quarter-on-quarter growth, selling 25,000 units. They likely benefited from their wide range of products and effective marketing strategies on the platform. Merach US also had a remarkable performance, with a GMV of $95.3 million and a 38.25% quarter-on-quarter growth, selling 1,240,000 units. Their focus on quality and innovation in fitness equipment, along with engaging video content on TikTok, might have played a crucial role in their success. Another brand, HOTWAVEUS, had a GMV of $64.27 million with a 9.29% quarter-on-quarter growth, selling 9,946 units. Their products, such as vibration plates, have gained popularity due to their features and the brand's marketing efforts on TikTok.

Conclusion

Overall, the fitness equipment market on TikTok in the US during the 02 week of 2025 demonstrated strong growth and potential. Cross-border merchants can take advantage of the following recommendations: Firstly, focus on product features that meet the changing consumer demands for home workouts and convenience. Secondly, create engaging video content on TikTok to showcase the products' functionality and benefits. Looking ahead, the market is expected to continue growing, with an increasing demand for innovative and multifunctional fitness equipment. Merchants should stay updated with the latest trends and continuously optimize their marketing and product strategies on TikTok to stay competitive in this dynamic market.