Introduction

In the global consumer landscape, the Camping & Hiking Equipment market has been witnessing significant growth. With the increasing popularity of outdoor activities, consumers are constantly seeking high-quality and innovative camping and hiking gear. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral manner, reaching a vast audience of outdoor enthusiasts.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing interest in outdoor adventures and the increasing disposable income of consumers. Consumer demand has also been evolving, with a greater emphasis on products that are lightweight, durable, and multifunctional. For instance, there is a rising demand for portable camping lights with various lighting modes and rechargeable features, as well as water filters for outdoor survival situations.

Sales Situation of the Specific Category

Analyzing the sales performance of Camping & Hiking Equipment on TikTok Shop in the US during the 02 week period 2025/01/12 - 2025/01/18, we observe some interesting trends. The GMV Gross Merchandise Volume reached 80.04 thousand dollars, with a significant quarter-on-quarter growth rate of 23.21%. The sold count was 3.09 thousand, showing a 25.44% increase quarter-on-quarter.

Looking at the top-selling products, the "OGERY Camping String Lights, Retractable Quick Storage 32.8 FT Waterproof Rechargeable Emergency Light with 8 Lighting Modes for Outdoor & Indoor" led the sales with 2521 units sold and a GMV of 5.04 thousand dollars, experiencing a remarkable 261.57% growth in GMV quarter-on-quarter. The popularity of such products can be attributed to their practicality and versatility, providing ample lighting for camping and hiking activities during the night.

Another popular product was the "Foldable Solar & USB Charging Camping Lantern, Christmas Mini Collapsible Waterproof Hanging Light, Power Bank for Indoor Outdoor Camping Use", which sold 2497 units and had a GMV of 1.29 thousand dollars with a 1.29% GMV growth quarter-on-quarter. Its combination of solar and USB charging capabilities along with being a power bank makes it a convenient choice for outdoor enthusiasts.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Camping & Hiking Equipment market on TikTok during this period, eGadgets stood out with a GMV of 13.2 thousand dollars and a remarkable 78.95% quarter-on-quarter GMV growth. They sold 4190 units, offering a variety of camping and hiking products. Their success could be due to their effective marketing strategies on TikTok, perhaps through engaging video content that showcases the features and benefits of their products.

Practical Survival also had a significant presence with a GMV of 11.01 thousand dollars, although with a relatively low 0.23% quarter-on-quarter GMV growth. They sold 2037 units of products like the "5 or 2 High Capacity Emergency Survival Water Straws - Personal Filter for Camping, Hiking, Travel Biking, Survival Preparedness, Lightweight Reusable", which caters to the essential need of clean water during outdoor activities.

GEEKHOM.Official showed an impressive 167.15% quarter-on-quarter GMV growth, reaching a GMV of 2.45 thousand dollars. Despite selling only 266 units, their focus on unique and high-quality camping products, as demonstrated through their TikTok content, might have contributed to their growth.

Conclusion

Overall, the Camping & Hiking Equipment market on TikTok in the US during the 02 week period exhibited strong growth potential. The increasing sales figures and the popularity of various products indicate a healthy market environment. For cross-border merchants, it is advisable to focus on product features that meet the evolving demands of consumers, such as portability, durability, and multifunctionality. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, we can expect the market to continue growing as the interest in outdoor activities remains high, with potential for new product innovations and marketing strategies to further drive sales.