Introduction

In the global consumer landscape, the Leisure & Outdoor Recreation Equipment market has been of great importance. With the increasing focus on health and outdoor activities, consumers are constantly seeking quality equipment for their leisure pursuits. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their outdoor recreation equipment in an appealing way, connecting with a large audience of potential buyers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Leisure & Outdoor Recreation Equipment market in the US has been experiencing steady growth. The market size has been expanding as more consumers are inclined towards outdoor activities such as fishing, cycling, and winter sports. Consumer demand changes have been notable, with a growing preference for innovative and multifunctional equipment. For instance, products that combine functionality like a fishing camera that also serves as a fish finder are gaining popularity. The growth trends indicate a positive outlook for the market, with continuous potential for expansion.

Sales Situation of the Specific Category

Analyzing the sales performance of Leisure & Outdoor Recreation Equipment on TikTok Shop in the US for the week of 2025/01/12 - 2025/01/18, several trends emerge. The top-selling products include the Underwater Fishing Camera, Fish Finder with 4.3 Inch Screen and Waterproof Camera, which had a sold count of 662 and a GMV of $28,100 with a 14.45% GMV QoQ growth. Another popular product was the Cycling Cap, Protection Sports Cycling Cap, with 643 units sold and a GMV of $3,527.85 and a 29.85% GMV QoQ growth. The 10cm/3.9in USB Rechargeable Robotic Lifelike Swimming Action Fishing Lure also performed well, with 526 units sold and a significant 81.45% GMV QoQ growth. The popularity of these products can be attributed to their innovative features, suitability for gifting as seen with many being listed as Valentine's Day or Fall Gifts, and their ability to meet the specific needs of outdoor enthusiasts.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the specified week, Shenzhen Kuajing Tong Industrial Co., Ltd had a notable performance. With a GMV of $28,100 and a 14.45% GMV QoQ growth, they sold 662 units of their product, which was the Underwater Fishing Camera. Their success could be due to effective marketing strategies and the appeal of their unique product offering. Another brand, HPYGN SHOP, had a GMV of $16,600 with a -8.21% GMV QoQ growth, selling 615 units. LIV FISHING also stood out with a GMV of $12,000 and an impressive 112.69% GMV QoQ growth, selling 1051 units. These brands have been able to leverage TikTok's platform to showcase their products, engage with customers, and drive sales through various means such as creating engaging video content and collaborating with video bloggers.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The sales of various products were strong, with some experiencing significant growth. For cross-border merchants, it is advisable to focus on product innovation, leveraging TikTok's marketing channels effectively by collaborating with video bloggers and creating engaging content. Looking ahead, the market is expected to continue growing as consumer interest in outdoor recreation activities remains high. Merchants should stay updated on market trends and adapt their strategies accordingly to capitalize on the opportunities presented by the TikTok platform.