Introduction

In the global consumer landscape, the Men's Bottoms market holds significant importance. With changing fashion trends and consumer preferences, it continuously evolves. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that enables brands and merchants to showcase their Men's Bottoms products effectively, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Men's Bottoms market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as increasing fashion consciousness among men and the need for versatile and comfortable bottom wear. Consumer demand changes have also been notable, with a shift towards more casual and athleisure styles. This trend is reflected in the variety of products available in the market, ranging from jeans to joggers and sweatpants.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Men's Bottoms category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was 120.52 million dollars, with a quarter-on-quarter QoQ decrease of 1.6%. The sold count was 58,900, showing a 2% growth QoQ. The average price of the sold products was $20.46.

Looking at the top-selling products, the "Men's 3 Pack Fleece Active Athletic Jogger Sweatpants with Drawstring Sizes S-2XL" had a sold count of 3,070 and a GMV of 55,100 dollars with a QoQ decrease of 1.76%. Another popular product, the "Men's 3-Pack Flex Stretch Slim Straight Jeans with 5 Pockets Denim Fabric Menswear", had a sold count of 2,230 and a GMV of 66,900 dollars with a 0.9% QoQ growth. The popularity of these products can be attributed to factors such as their comfort, style, and affordability, which resonate with the TikTok user base.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Men's Bottoms market on TikTok during the specified week. For example, Fashion Row had a GMV of 184,700 dollars with a 4.43% QoQ growth, and a sold count of 8,413. Their success could be due to their trendy product offerings and effective marketing strategies on the platform. Another brand, Pacsun, had a GMV of 76,500 dollars with a 4.6% QoQ growth and a sold count of 2,179. They likely benefited from their established brand reputation and ability to target the right audience on TikTok.

Modest clothes also had a notable performance with a GMV of 77,600 dollars and a 9.11% QoQ growth, along with a sold count of 3,473. Their focus on specific styles and quality products might have contributed to their success on the platform.

Conclusion

Overall, the Men's Bottoms market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mix of trends. While the category's GMV had a slight QoQ decrease, the sold count had a growth, indicating potential opportunities for cross-border merchants. To succeed in this market, merchants should focus on offering trendy and comfortable products, leveraging TikTok's marketing features effectively, and targeting the right audience segments. Looking ahead, the market is likely to continue evolving with changing fashion trends and consumer preferences, and merchants need to stay adaptable to these changes.