Introduction

In the global consumer landscape, the Swimwear, Surfwear & Wetsuits market holds significant importance. With the increasing popularity of beach vacations, water sports, and a focus on fitness and outdoor activities, the demand for these products has been on the rise. TikTok, being a leading social media platform in the US, offers unique advantages for promoting and selling such items. Its vast user base, engaging video content format, and powerful algorithm enable brands and merchants to reach a wide audience and showcase their products in an appealing way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Swimwear, Surfwear & Wetsuits market in the US has been experiencing steady growth. The market size has been expanding as more consumers are inclined towards purchasing trendy and functional swimwear, surfwear, and wetsuits. Consumer demand changes have been influenced by factors such as fashion trends, new product features, and the growing popularity of water-related activities. For instance, there has been an increased preference for sustainable and stylish swimwear options. The growth trends indicate a positive outlook for the market, with potential for further expansion in the coming years.

Sales Situation of the Specific Category

Analyzing the sales performance of Swimwear, Surfwear & Wetsuits on TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, we can observe some interesting patterns. The total GMV Gross Merchandise Volume for this category was $30.3 million, with a significant quarter-on-quarter growth of 30.3%. The sold count reached 28,900, showing a remarkable growth of 41.27%. Among the top-selling products, the "Blooming Jelly Women High Waisted Bikini Sets Tummy Control Swimsuits Color Block Two Piece Drawstring Bathing Suit" had a sold count of 1,070 and a GMV of $34,200 with a 52.53% GMV quarter-on-quarter growth. Another popular product was the "CUPSHE Women's Black Underwire Tummy Control One Piece Swimsuit Casual Beachwear Deep V Neck High Bust Support Swimwear" with 984 units sold and a GMV of $39,400, though it had a -16.18% GMV qoq. The popularity of these products can be attributed to factors like trendy designs, functionality such as tummy control features, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Swimwear, Surfwear & Wetsuits market on TikTok in the US during the specified week, we have some notable examples. CUPSHE SHOP achieved a GMV of $96,100 with a 9.1% GMV qoq growth, having sold 2,641 units. Their strategy might involve offering a diverse range of products with features like tummy control and stylish designs, along with effective promotion through TikTok videos. Blooming Jelly US also performed well with a GMV of $80,500 and a remarkable 50.14% GMV qoq growth. They had 2,673 units sold. Their success could be due to their focus on trendy and comfortable swimwear designs that resonate with the TikTok audience. Skyline Swim Fashion had a GMV of $39,700 with a 24.21% GMV qoq growth and sold 4,892 units. Their approach might involve targeting a wider range of customers with their product offerings and leveraging TikTok's reach to increase sales.

Conclusion

Overall, the Swimwear, Surfwear & Wetsuits market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The significant growth in GMV and sold count indicates a healthy market environment for cross-border merchants. To further succeed in this market, merchants are recommended to focus on product innovation, such as incorporating sustainable materials and trendy designs. They should also continue to leverage TikTok's marketing capabilities by creating engaging video content and collaborating with popular video bloggers. Looking ahead, the market is expected to continue its growth trajectory, with potential for even more expansion as consumer interest in water-related activities and fashionable swimwear remains high.