Introduction

The Haircare & Styling market has been a significant part of the global consumer landscape. With the increasing focus on personal appearance and self-care, consumers are constantly seeking effective haircare and styling products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and creative way, reaching a vast audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Haircare & Styling market in the US is experiencing steady growth. The market size has been expanding as more consumers are investing in haircare products to maintain healthy and stylish hair. Consumer demand changes are also evident, with a growing preference for natural and organic ingredients, as well as products that offer multiple benefits such as hair growth promotion and damage repair. This trend is likely driven by the increasing awareness of the importance of hair health and the desire for more sustainable and effective solutions.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Haircare & Styling category showed interesting sales performance. The total GMV Gross Merchandise Volume for the category was $4.5087 million, with a quarter-on-quarter growth rate of 14.29%. The sold count was 212,400, also showing a 14.32% growth. Analyzing the top-selling products, we can see that different types of products had their own success stories. For example, "Based Bodyworks Hair Texture Powder | Instant Volume & Texture | Lightweight, Matte Finish | Simple, Natural, Effective." had a sold count of 5785 and a GMV of $232,500 with a significant 28.51% GMV quarter-on-quarter growth. Another popular product was "Living Proof Reveal Clean Hair Dry Shampoo Gift Set" which had a sold count of 2979 and a remarkable 600.94% GMV quarter-on-quarter growth, reaching a GMV of $98,300. The popularity of these products can be attributed to various factors such as their effectiveness, unique features, and the marketing efforts on TikTok that effectively showcased their benefits to the consumers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Haircare & Styling market on TikTok in the US during the specified week. For instance, Based Bodyworks had a GMV of $437,700 with a 13.76% GMV quarter-on-quarter growth and a sold count of 11,000. They likely achieved this success through their product's quality and effective marketing on TikTok. Another notable brand was simplymandys with a GMV of $372,900 and a staggering 97.71% GMV quarter-on-quarter growth, along with a sold count of 8093. Their strategy might involve engaging with the TikTok community in a unique way to promote their products. IGK Hair, on the other hand, had a GMV of $200,800 with a -18.75% GMV quarter-on-quarter growth and a sold count of 3540. Despite the decline in growth rate, they still maintained a significant presence in the market. These brands' business activities and influence within the US region demonstrate the diverse strategies and performance levels in the highly competitive Haircare & Styling market on TikTok.

Conclusion

Overall, the Haircare & Styling market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on product quality and unique features, as well as leveraging the power of TikTok's marketing capabilities to effectively reach the target audience. Looking ahead, we can expect the market to continue evolving, with potentially more competition and a continued focus on meeting the changing consumer demands for haircare and styling products.