Introduction

In the global consumer landscape, the Hand, Foot & Nail Care market has been witnessing significant growth. Consumers are increasingly focusing on personal grooming and taking better care of their extremities. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US. It offers unique advantages for brands and products in this category, allowing them to reach a wide audience through creative videos and influencer marketing.

Category Market Overview

According to recent data and information from authoritative sources, the Hand, Foot & Nail Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as growing awareness of personal hygiene and the desire for aesthetically pleasing hands and feet. Consumer demand has shifted towards more specialized and high-quality products, with an emphasis on natural and organic ingredients. This trend is reflected in the increasing popularity of products like organic nail growth oils and natural foot care creams.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Hand, Foot & Nail Care category demonstrated impressive sales performance. The GMV Gross Merchandise Volume reached 203.28 million, with a quarter-on-quarter growth rate QoQ of 12.99%. The sold count was 130,000, showing a QoQ growth of 13.21%. Several products stood out as top sellers. For example, the LINKEVAP Electric Feet Callus Remover had a sold count of 7531 and a GMV with a remarkable QoQ growth of 114.59%. The Twinkled T Nail Honey - Organic Nail Growth Oil also performed well, with a sold count of 4564 and a significant QoQ growth of 104.15%. These products' popularity can be attributed to their effectiveness in addressing common hand, foot, and nail care issues, as well as their appealing marketing on TikTok.

Brand Case Analysis of the Specific Category

In the Hand, Foot & Nail Care market on TikTok, several brands emerged as top performers. Nailphoria had a GMV of 142,300 with a QoQ growth of 33.54% and a sold count of 4357. Their success can be attributed to their diverse product range and engaging marketing strategies on the platform. BeetlesGelPolish also had a significant presence, with a GMV of 131,600, although it experienced a QoQ decline of -17.15%. Their sold count was 5559, indicating a strong customer base. SXC Cosmetics had a GMV of 128,200 with an 11.2% QoQ growth and a sold count of 3708. These brands have been leveraging TikTok's features such as video marketing and influencer collaborations to boost their sales and brand awareness.

Conclusion

Overall, the Hand, Foot & Nail Care market on TikTok in the US during the analyzed week showed a vibrant picture. The category witnessed healthy growth in terms of GMV and sold count. For cross-border merchants, it is advisable to focus on product quality and innovation, as consumers are increasingly demanding effective and natural products. Leveraging TikTok's marketing tools like video campaigns and partnering with relevant influencers can significantly enhance brand visibility. Looking ahead, the market is expected to continue its growth trend, with more competition and innovation likely to emerge.