Introduction

The Eye & Ear Care market has been witnessing significant growth in the global consumer landscape. With the increasing awareness of health and personal care, consumers are more inclined towards products that enhance their eye and ear well-being. TikTok, being a popular social media platform in the US, offers a unique advantage for promoting and selling Eye & Ear Care products. Its vast user base and engaging content format allow brands to reach a wide audience and showcase their offerings in an innovative way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Eye & Ear Care market in the US has been expanding steadily. The market size has shown a consistent upward trend, driven by factors such as the aging population's need for better eye and ear health solutions, as well as the growing popularity of preventive care among younger consumers. Consumer demand has also been evolving, with a greater emphasis on products that are not only effective but also convenient and easy to use. For example, there has been a surge in demand for portable ear wax removal tools with advanced features like cameras and rechargeable batteries.

Sales Situation of the Specific Category

On TikTok Shop in the US during the period of 2025/01/12 - 2025/01/18, the Eye & Ear Care category exhibited impressive sales performance. The top-selling products included various ear wax removal tools. For instance, the "Ear Wax Removal Tool Camera, 1 Box Ear Cleaner with Light & Camera & Accessories, Earwax Removal Kit Compatible with Cell Phones & Tablets" had a sold count of 1.67 thousand, with a GMV of $79.7 thousand and a remarkable GMV QoQ growth of 189.8%. Another popular product, the "Earwax Removal Tool Set with Camera - Portable 360° Wide Angle Ear Cleaner with Type-C Rechargeable, Waterproof Endoscope Ear Cleaning Tool for iPhone and Android Phones" had different versions with significant sales. One version had a sold count of 1.05 thousand and a GMV of $108.5 thousand with a 126.44% GMV QoQ growth, while another had a sold count of 4396 and a GMV of $45.3 thousand with a staggering 304.46% GMV QoQ growth. The popularity of these products can be attributed to their innovative features that address common consumer concerns related to ear wax removal in a more efficient and user-friendly manner.

Brand Case Analysis of the Specific Category

Several brands stood out in the Eye & Ear Care market on TikTok during the specified period. HBhealth had a GMV of $124.3 thousand with a 11.47% GMV QoQ growth. They had a sold count of 2887 and an average price of $43.06. TuoJi also performed well with a GMV of $108.9 thousand and a 127.23% GMV QoQ growth, having a sold count of 1.05 thousand and an average price of $10.33. Glomax Beauty had a GMV of $80.5 thousand and a 187.91% GMV QoQ growth, with a sold count of 1.68 thousand and an average price of $4.80. These brands likely employed strategies such as creating engaging video content, collaborating with video bloggers, and highlighting the unique features of their products to drive sales and gain popularity among TikTok users.

Conclusion

Overall, the Eye & Ear Care market on TikTok in the US during 2025/01/12 - 2025/01/18 showed promising trends. The sales of various products, especially ear wax removal tools, were on the rise, indicating a growing consumer interest in this category. For cross-border merchants, it is advisable to focus on product innovation, creating engaging content, and collaborating with popular video bloggers to increase brand visibility and drive sales. Looking ahead, the market is expected to continue its growth trajectory, with potential for further expansion as more consumers become aware of the benefits of using quality Eye & Ear Care products available on TikTok.