Introduction

The Festive & Party Supplies market plays a significant role in the global consumer landscape. With various festivals and parties happening throughout the year, the demand for related supplies is constantly on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows businesses to showcase their Festive & Party Supplies products in an engaging and creative way, reaching a vast audience of potential customers who are actively looking for items to enhance their celebration experiences.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Festive & Party Supplies market in the US has been experiencing steady growth. The market size has been expanding as consumers are increasingly willing to spend on items that can make their festivals and parties more memorable. Changes in consumer demand have also been observed, with a growing preference for unique, high-quality, and personalized party supplies. For example, in recent trends, there has been a surge in the demand for themed party supplies related to specific holidays like Valentine's Day.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Festive & Party Supplies category showed interesting sales performance. The GMV Gross Merchandise Volume for this category was $539,700. The sold count reached 34,300, with a sold count QoQ Quarter-on-Quarter growth of 3.53%. Some of the top-selling products included items like the "Mayicivo Valentines Day Gifts Basket for Women", which had a sold count of 1,343 and a GMV of $65,600 with a remarkable GMV QoQ growth of 198.2%. Another popular product was the "One Way Ticket To Pound Town Ticket", with 1,904 units sold and a GMV of $37,300, showing a 140.94% GMV QoQ growth. The popularity of these products can be attributed to their unique designs, suitability as gifts for various occasions, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Festive & Party Supplies market on TikTok during the analyzed week. For instance, MAYICIVO had a GMV of $66,500 with a 197.98% GMV QoQ growth and a sold count of 1,362. Their success can be partly due to their focus on offering high-quality products like the Valentine's Day Gifts Basket, which appealed to a wide range of customers. Joyfy-US also had a notable performance with a GMV of $38,000 and a 92.75% GMV QoQ growth, selling 1,507 units. They likely benefited from their diverse product range and effective marketing strategies on the platform. Custom Gifts by Taylor achieved a GMV of $37,400 with a 141.27% GMV QoQ growth, selling 1,912 units, possibly due to their personalized gift offerings that resonated with consumers looking for unique presents.

Conclusion

Overall, the Festive & Party Supplies market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in sales and the popularity of certain products and brands indicate a healthy market environment. For cross-border merchants, it is advisable to focus on offering unique and high-quality products, leveraging TikTok's marketing capabilities to showcase their items effectively. Looking ahead, the market is likely to continue growing, especially with the increasing number of festivals and parties throughout the year. Merchants should stay updated on emerging trends and consumer preferences to stay competitive in this dynamic market.