Introduction

The Nasal & Oral Care market has been witnessing significant growth and evolution in the global consumer landscape. With increasing awareness about personal hygiene and health, consumers are actively seeking quality products in this category. TikTok, being a leading social media platform in the US, offers a unique advantage for brands and merchants in this market. Its vast user base and engaging content format provide an excellent opportunity to showcase and promote Nasal & Oral Care products, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Nasal & Oral Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as growing consumer demand for better oral and nasal health products. Consumers are now more conscious about maintaining clean teeth, fresh breath, and clear nasal passages. This has led to a diversification of product offerings, ranging from traditional toothpastes and mouthwashes to innovative nasal sticks and teeth whitening kits. The growth trends indicate a continuous increase in the consumption of these products, with new entrants constantly emerging in the market to meet the evolving demands of consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Nasal & Oral Care category exhibited interesting sales performance. The total GMV Gross Merchandise Volume for the category was $200.07 million. The GMV showed a quarter-on-quarter growth rate of 7.45%. The sold count was 115,700, with a slight quarter-on-quarter decrease of 1.55%. Among the top-selling products, the BoomBoom Nasal Stick: Powerful Essential Oil Vapors | Featured on Shark Tank | Breathe In Life sold 17,300 units, generating a GMV of $28.95 million with a 17.11% GMV quarter-on-quarter growth. Another popular product, the MSDRWIKEY SP-6 Toothpaste | Professional Oral Care, Fresh Breath, Perfect Christmas Stocking Stuffer, had a sold count of 11,500 units and a GMV of $15.53 million with a 58.47% GMV quarter-on-quarter growth. The popularity of these products can be attributed to their unique features, effective marketing on TikTok, and the ability to address specific consumer needs such as nasal congestion relief and oral hygiene improvement.

Brand Case Analysis of the Specific Category

Several brands stood out in the Nasal & Oral Care market on TikTok during the specified week. GuruNanda LLC had a GMV of $29.49 million, with a sold count of 17,900 units. Despite a 20.8% quarter-on-quarter decrease in GMV, it still maintained a significant market presence. BoomBoom, on the other hand, achieved a GMV of $28.95 million with a 17.11% quarter-on-quarter growth in GMV and a sold count of 17,300 units. Their success can be attributed to their focused marketing strategies on TikTok, leveraging engaging video content to showcase the benefits of their nasal stick product. Lil Republic Lil Blings also had a notable performance with a GMV of $28.89 million and a sold count of 18,900 units, achieving a 12.41% quarter-on-quarter growth in GMV. These brands have effectively utilized TikTok's platform to connect with consumers, through creating appealing content, collaborating with video bloggers, and offering attractive deals on their products.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mix of growth and challenges. While some brands experienced significant growth in GMV and sold count, others faced slight declines. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product innovation, effective marketing strategies on TikTok, and building strong brand identities. Future market development trends are likely to see continued growth in this category, with an increasing emphasis on natural and sustainable products, as well as more personalized solutions for consumers' nasal and oral health needs.