Introduction

In the global consumer landscape, the Miscellaneous Home category market holds significant importance. It caters to various daily needs of consumers, ranging from home decor to practical household items. With the rise of digital platforms, TikTok has emerged as a powerful tool in the US market. Its unique advantages, such as its vast user base and engaging video content format, provide an excellent opportunity for businesses in the Miscellaneous Home category to reach a wide audience and drive sales.

Category Market Overview

The Miscellaneous Home market in the US has been witnessing steady growth. According to recent data from authoritative sources, the market size has been expanding due to increasing consumer demand for convenient and stylish home products. Consumers are now more inclined towards purchasing items that not only serve a practical purpose but also enhance the aesthetic appeal of their homes. This trend has been further fueled by the influence of social media, where home decor and useful household items are often showcased, inspiring others to make similar purchases.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 02, the Miscellaneous Home category showed interesting sales performance. The top-selling products included items like "50*137cm Sofa Repair Patch Self Adhesive Leather Repair Patch Tape for Furniture Leather Couch Patch, for Sofas, Furniture, Car Seats, Office Chairs" with 529 sold count and a GMV of $10,100, showing a significant growth rate of 98.08% quarter-on-quarter. Another popular product was the "Foldable Automatic Umbrella, 1 Count Ring Buckle Windproof Reinforced Umbrella, Sun-Protection Folding Umbrella for Women, Suitable for Outdoor Travel" with 477 sold count and a GMV of $9,559.08, having a growth rate of 21.14% quarter-on-quarter. The popularity of these products can be attributed to their practicality and the ability to solve common problems faced by consumers, such as furniture repair and protection from the elements during outdoor activities.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Miscellaneous Home market on TikTok, GoodGRW had a GMV of $10,100 with a growth rate of 94.27% quarter-on-quarter and 532 sold count. They seem to have a strategy that focuses on offering a variety of products that appeal to different consumer needs within the category. JNYD also performed well with a GMV of $9,761.73 and 504 sold count, having a growth rate of 21.29% quarter-on-quarter. Their success might be due to effective marketing and product presentation on TikTok. HISEA OUTDOOR, with a GMV of $5,889.93 and 97 sold count, has a growth rate of 18.81% quarter-on-quarter. They likely target outdoor enthusiasts with their relevant product offerings.

Conclusion

Overall, the Miscellaneous Home market on TikTok in the US during week 02 showed promising trends. The sales of various products within the category were on the rise, with some achieving remarkable growth rates. For cross-border merchants, it is advisable to focus on product practicality and aesthetic appeal, as these are the key factors driving consumer purchases. Looking ahead, the market is expected to continue growing, with more opportunities for brands to showcase their products and engage with the TikTok user base.