Introduction

In the global consumer landscape, the Home Care Supplies market has been of significant importance. With the increasing focus on maintaining clean and comfortable living spaces, consumers are constantly seeking quality home care products. TikTok, in the U.S. region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their home care supplies in an engaging and interactive manner. This has led to a new wave of opportunities for the growth and expansion of the Home Care Supplies market on TikTok.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Care Supplies market in the U.S. has been witnessing steady growth. The market size has been expanding, driven by factors such as the growing awareness of hygiene and the need for efficient home cleaning solutions. Consumer demand changes have also been notable, with an increasing preference for eco-friendly and multi-purpose home care products. For instance, there has been a rise in the demand for biodegradable cleaning cloths and natural laundry detergents. This shift in consumer preferences is shaping the market trends and influencing the product offerings of various brands in the Home Care Supplies category.

Sales Situation of the Specific Category

Analyzing the sales performance of Home Care Supplies on TikTok Shop in the U.S. during the week of 2025/01/12 - 2025/01/18, several interesting trends emerged. The total GMV Gross Merchandise Volume for this category was $282.18 million, with a quarter-on-quarter growth rate GMV qoq of 10.82%. The sold count reached 182,200, showing a growth rate of 9.76% compared to the previous period. Among the top-selling products, the "Upholstery Deodorizer 16 oz. Household Scented" had a sold count of 11,200 and a GMV of $67,100, with a significant GMV qoq growth of 31.27%. The popularity of such products can be attributed to their practical use in maintaining a fresh-smelling home environment. Another popular product, the "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning", had a sold count of 9,485 and a GMV of $121,200, with a GMV qoq growth of 8.72%. These products' growth patterns suggest that consumers on TikTok are actively seeking effective and scented home cleaning solutions.

Brand Case Analysis of the Specific Category

In the Home Care Supplies market on TikTok, several brands have shown remarkable performance. For example, Mavwicks Fragrances LLC had a GMV of $388,600 during the week of 2025/01/12 - 2025/01/18, with a GMV qoq growth of 28.6% and a sold count of 44,400. Their success could be attributed to their focus on offering a variety of scented home care products that appeal to consumers' desire for a pleasant-smelling home. Another notable brand, Pukomc, had a GMV of $246,300 with a relatively low GMV qoq growth of 0.48% and a sold count of 5,164. Their unique selling point might lie in their stylish and functional home care products, such as their Nordic style trash bins. Liapu Official also performed well, with a GMV of $116,300 and an impressive GMV qoq growth of 113.69% and a sold count of 3,213. Their product range, which includes effective mould removal sprays and degreaser cleaners, seems to have struck a chord with TikTok users looking for efficient home cleaning solutions.

Conclusion

Overall, the Home Care Supplies market on TikTok in the U.S. during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on product innovation, especially in line with the emerging trends of eco-friendly and multi-purpose home care products. They should also leverage TikTok's unique features to create engaging content that showcases their products effectively. Looking ahead, the market is expected to continue its growth trajectory, with further opportunities for brands to expand their reach and increase their sales in the Home Care Supplies category on TikTok.