Introduction

In the global consumer landscape, the Laundry Tools & Accessories market has been steadily growing in importance. With the increasing focus on household convenience and cleanliness, consumers are constantly seeking innovative and efficient laundry-related products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Laundry Tools & Accessories in an engaging and visually appealing manner, reaching a vast and diverse audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Laundry Tools & Accessories market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as population growth, increasing household incomes, and a growing awareness of the importance of proper laundry care. Consumer demand has also been evolving, with a preference for products that are not only functional but also aesthetically pleasing and environmentally friendly. For instance, there has been a rising demand for reusable and eco-friendly laundry accessories like dryer balls and mesh laundry bags.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Laundry Tools & Accessories category showed interesting sales performance. The top-selling product was the "Stainless Steel Retractable Clothesline, 1 Count Household Invisible Clothesline, Storage, Sun-dry, Balcony Drying Drying Rack, Adjustable Heavy-duty Clothesline for Home Hotel, Summer Gift" with 1058 units sold and a GMV of $20,600, experiencing a remarkable 144.18% growth in GMV quarter-on-quarter. Another popular product was the "Laundry Mesh Shoe Bag, Sneaker Wash & Dry Net Bag for Dryer, Shoe Storage Bag for Washing Machine" with 855 units sold and a GMV of $2541.13, showing a 19.4% growth in GMV. The popularity of these products can be attributed to their practicality and the way they address common laundry-related problems. For example, the retractable clothesline offers a convenient solution for drying clothes in limited spaces, while the mesh shoe bag protects footwear during the wash.

Brand Case Analysis of the Specific Category

Several brands stood out in the Laundry Tools & Accessories market on TikTok during the specified week. Hooetoon of Household Supplies had an impressive performance with a GMV of $20,600 and a 144.18% growth in GMV quarter-on-quarter, selling 1058 units of their product. Their success could be due to effective marketing strategies and a high-quality offering. Mavwicks Fragrances LLC also had a notable presence with a GMV of $7714.81 and a 21.13% growth in GMV, selling 1077 units. They might have capitalized on their brand reputation and product features to attract customers. Raybee Furniture, on the other hand, had a GMV of $4852.64 with a 45.4% growth in GMV, selling 111 units. Their focus on a particular niche within the category, perhaps with unique product designs, could have contributed to their success.

Conclusion

Overall, the Laundry Tools & Accessories market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth of top-selling products and the success of certain brands indicate a healthy market environment. For cross-border merchants, it is advisable to focus on product innovation, highlighting the practicality and unique features of their Laundry Tools & Accessories. They should also leverage TikTok's visual and engaging platform to showcase their products effectively. Looking ahead, the market is expected to continue growing, with an increasing emphasis on sustainable and multi-functional laundry accessories.