Introduction

In the global consumer landscape, the Kitchen Knives market holds significant importance. With the increasing popularity of cooking and home dining, the demand for quality kitchen knives has been on the rise. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for brands and merchants in the Kitchen Knives category to showcase their products and reach a wide audience.

Category Market Overview

According to authoritative sources, the Kitchen Knives market in the US has witnessed steady growth in recent years. The market size has been expanding due to factors such as the growth of the food and beverage industry, increased interest in home cooking, and the desire for high-quality kitchen tools. Consumer demand has also been evolving, with a preference for durable, sharp, and aesthetically pleasing knives. The data for the period 2025/01/12 - 2025/01/18 on TikTok further indicates the dynamic nature of this market within the digital realm.

Sales Situation of the Specific Category

On TikTok Shop in the US during the specified week, the sales performance of Kitchen Knives varied among different products. The top-selling products included the 2-Piece Outdoor Multi-Purpose Knife with Sheath, which had a sold count of 1360 and a significant GMV growth of 52.13%. Another popular item was the Manual Rolling Knife Sharpener Kit Kitchen Family Home Set, with a sold count of 581 and an impressive GMV growth of 163.07%. The reasons behind their popularity could be attributed to their functionality, versatility, and the engaging marketing efforts on TikTok. For example, product demonstrations and user testimonials in video content might have attracted customers, leading to increased sales.

Brand Case Analysis of the Specific Category

Several brands stood out in the Kitchen Knives market on TikTok during this period. KEPEAK had a remarkable performance with a GMV of $35,500 and a sold count of 1426, showing a growth rate of 83.9%. Their success could be due to their effective marketing strategies, such as collaborating with popular video bloggers to showcase their products. Kikcoin Kitchen, on the other hand, had a GMV of $26,000 with a sold count of 587, though it experienced a decline of -22.39% in GMV. This might indicate the need for them to reevaluate their marketing approach or product offerings. Purple Dragon Knives also had a good showing with a GMV of $18,000 and a growth rate of 72.58%, suggesting that their product features and brand image were appealing to TikTok users.

Conclusion

Overall, the Kitchen Knives market on TikTok in the US during 2025/01/12 - 2025/01/18 presented a mix of opportunities and challenges. Cross-border merchants can take advantage of the platform's reach by focusing on product quality, engaging marketing content, and collaborating with influencers. Looking ahead, the market is likely to continue evolving, with potential for further growth as more consumers turn to TikTok for shopping inspiration. Merchants should stay updated on market trends and adapt their strategies accordingly to succeed in this competitive landscape.