Introduction

The educational toys market has been gaining significant importance in the global consumer landscape. With the increasing focus on children's education and development, parents are more inclined towards toys that offer both fun and learning. TikTok, in the U.S., has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and sellers to showcase their educational toys effectively. The visual and engaging nature of TikTok content makes it an ideal medium to capture the attention of potential buyers, especially when it comes to products like educational toys.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the educational toys market in the U.S. has been experiencing steady growth. The market size has been expanding as more parents recognize the value of educational toys in their children's early development. Consumer demand changes have also been notable, with a shift towards toys that offer interactive and bilingual learning experiences. For example, toys that teach languages like English and Spanish simultaneously are becoming increasingly popular. This growth trend is expected to continue as the importance of early education is further emphasized.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during week 02 of 2025, the sales performance of educational toys showed interesting patterns. The top-selling products included the "U.S. Civics Test Flash Cards Combo Set with Bilingual Booklet - English/Spanish" with 5706 units sold and a GMV of $5.13 million, showing a remarkable 108.37% GMV growth quarter-on-quarter. Another popular product was the "Educational Math Manipulatives Number Counting Blocks" with 1962 units sold and a GMV of $1.32 million, experiencing a significant 332.55% GMV growth. The popularity of these products can be attributed to their educational value, interactive features, and suitability as gifts for occasions like birthdays and Valentine's Day. The growth patterns suggest that products that offer unique learning experiences and are well-marketed on TikTok are likely to achieve high sales.

Brand Case Analysis of the Specific Category

JM Cube Art

JM Cube Art had an impressive performance during week 02. With a GMV of $5.13 million and a 108.37% GMV growth quarter-on-quarter, it sold 5706 units of its product. The store had only 2 products listed, with 1 sold product count and 0 video blogger count. The average price of its product was $8.99, and it had a sold count ratio of 15.63%. This indicates that despite having a limited product range, it was able to achieve high sales, possibly due to the popularity of its main product, the "U.S. Civics Test Flash Cards Combo Set with Bilingual Booklet - English/Spanish".

Torlam

Torlam also had a significant presence with a GMV of $4.09 million and a 10.21% GMV growth. It sold 1546 units, had 68 product count, 39 sold product count, and 20 video blogger count. The average price of its products was $26.47, and the sold count ratio was 12.47%. Torlam's success might be attributed to its diverse product range and the engagement it received from video bloggers, which helped in promoting its educational toys.

Conclusion

Overall, the educational toys market on TikTok in the U.S. during week 02 of 2025 showed promising trends. The top-selling products and successful brands demonstrated the importance of offering educational value, interactive features, and effective marketing on the platform. For cross-border merchants, it is recommended to focus on products that meet the evolving consumer demands for educational toys, such as those with bilingual learning capabilities and unique learning experiences. Additionally, collaborating with video bloggers can enhance product visibility. Looking ahead, the market is expected to continue growing as the awareness of the benefits of educational toys persists and TikTok's influence in the e-commerce space expands.