Introduction

In the global consumer landscape, the indoor furniture market holds significant importance. With the increasing focus on home decor and comfort, consumers are constantly seeking quality furniture pieces. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing furniture brands and sellers to showcase their products in an engaging and creative manner, thus influencing purchasing decisions.

Category Market Overview

The indoor furniture market in the US has been witnessing steady growth. According to recent data from authoritative sources, the market size has been expanding due to factors such as population growth, increasing homeownership, and a growing preference for home improvement. Consumer demand has been evolving, with a shift towards more modern, multifunctional, and space-saving furniture designs. The integration of technology in furniture, like smart furniture with built-in charging ports or adjustable features, is also gaining traction.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the indoor furniture category had a Gross Merchandise Volume GMV of $273.33 million. However, it experienced a Quarter-on-Quarter QoQ decline of 7.11%. The total sold count was 26,400, with a QoQ decrease of 8.46%. Among the top-selling products, the "3FT/4FT/5'FT/Jumbowith 3 gifts and Filler bean bag Lazy sofa beanbag Chair Ship Free High-Rebound Memory Foam Furniture Flannel Cover Removable" had a sold count of 1508 and a GMV of $151,700, with a QoQ growth of 20.34%. The "FCH 10-Tier 20 Pairs Shoe Rack, Sturdy Metal Shoe Rack Organizer, Narrow Shoe Rack, for Closets, Shoe Stand, Shoe Shelf, 12"D x 24.5"W x 60"H" also performed well with 972 units sold and a GMV of $15,700, showing a significant QoQ growth of 69.95%. The popularity of these products can be attributed to their functionality, comfort, and attractive designs. For example, the bean bag chair offers a cozy seating option, while the shoe rack provides efficient storage solutions, which are highly desired by consumers.

Brand Case Analysis of the Specific Category

Raybee Furniture had a GMV of $226,900 during the week, with a QoQ growth of 10.22% and a sold count of 2201. They seem to have a diverse product range, with an average price of $103.11. Their success might be due to their consistent product quality and effective marketing strategies on TikTok. Olivia Magic Go achieved a GMV of $172,400 with a remarkable QoQ growth of 27.39% and a sold count of 1719. Their relatively lower average price of $100.31 might attract price-sensitive customers, and their engaging TikTok content could be driving sales. Yitahomefurniture had a GMV of $160,600 but experienced a QoQ decline of 27.27%. Despite this, their sold count was 2133. They might need to reevaluate their marketing and product offerings to regain growth momentum.

Conclusion

Overall, the indoor furniture market on TikTok in the US during the analyzed week showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product innovation, offering unique and functional designs. They should also invest in creating engaging TikTok content to increase brand visibility and drive sales. Looking ahead, the market is likely to continue evolving with increasing demand for sustainable and smart furniture options.