Introduction

In the global consumer landscape, the drinkware market has been steadily growing, driven by factors such as increasing health consciousness and on-the-go lifestyles. Consumers are constantly seeking innovative and convenient drinkware products. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US, offering unique advantages for promoting drinkware products. Its visual and viral nature allows brands to showcase their drinkware in creative ways, reaching a wide audience and potentially driving significant sales.

Category Market Overview

According to recent data from authoritative sources, the drinkware market in the US has witnessed substantial growth. The market size has been expanding steadily, fueled by changing consumer preferences. Consumers are now more inclined towards insulated, reusable, and stylish drinkware options. Growth trends indicate a continuous upward trajectory, with an increasing demand for products that offer both functionality and aesthetics. For instance, the popularity of insulated tumblers and water bottles has soared, as they are ideal for keeping beverages at the desired temperature during various activities. This shift in consumer demand has led to a more competitive landscape, with numerous brands vying for a share of the market.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the drinkware category showed impressive sales performance. The total GMV Gross Merchandise Volume reached $131.85 million, with a significant quarter-on-quarter QoQ growth rate of 47.06%. The sold count was 63,600, also showing a strong QoQ growth of 43.12%. Among the top-selling products, the HydroJug Traveler | Leak-Proof Insulated Tumbler with Flip Straw & Cup Holder Fit Flasks Lid stood out, with 6,450 units sold and a GMV of $205,900, boasting a remarkable QoQ growth rate of 187.72%. Another popular product was the KISSKIND 40oz Stainless Steel Vacuum Flask, which had 1,754 units sold and a GMV of $75,100 with an 11.14% QoQ growth. The popularity of these products can be attributed to their features such as leak-proof design, insulation capabilities, and stylish appearance, which resonate well with TikTok's user base who are often on the move and value both functionality and aesthetics in their drinkware choices.

Brand Case Analysis of the Specific Category

Several brands performed exceptionally well in the drinkware market on TikTok during the specified week. HydroJug, for example, had a GMV of $246,000 with a QoQ growth rate of 186.98% and sold 7,762 units. Their success can be attributed to their innovative product designs, such as the HydroJug Traveler and HydroJug Sport, which offer convenience and functionality. They also likely leveraged TikTok's platform effectively through engaging video content that showcased the features of their products. BrüMate was another notable brand, with a GMV of $104,500 and a QoQ growth of 32.65%. They sold 2,932 units, and their products like the BrüMate Leap 12oz Kids Straw Tumbler, known for its leakproof and durable features, appealed to consumers. Brands like BHGOODS-US and KWV also had significant sales, with their respective products contributing to the overall growth of the drinkware market on TikTok. These brands likely utilized various marketing strategies on TikTok, including collaborating with video bloggers to increase brand awareness and drive sales.

Conclusion

Overall, the drinkware market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 exhibited strong growth and promising trends. Cross-border merchants can take advantage of these trends by focusing on product features that are popular among TikTok users, such as insulation, leak-proofing, and stylish designs. Collaborating with popular video bloggers can also significantly boost brand visibility and sales. Looking ahead, the market is expected to continue growing, with an increasing demand for innovative and sustainable drinkware products. Merchants should stay updated on the latest consumer preferences and adapt their marketing strategies accordingly to thrive in this competitive market.