Introduction

In the global consumer landscape, the Power Tools market has been playing a significant role. With the increasing DIY culture and professional construction needs, the demand for power tools has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling power tools. Its vast user base and engaging video content format enable brands and merchants to showcase their products in an interactive and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Power Tools market in the US has witnessed steady growth in recent years. The market size has been expanding due to factors such as the growth of the construction industry, home improvement projects, and the increasing popularity of DIY activities. Consumer demand has also been evolving, with a greater emphasis on convenience, functionality, and quality of power tools. For instance, cordless power tools have become highly sought after due to their portability and ease of use.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Power Tools category showed interesting sales performance. The total GMV Gross Merchandise Volume reached 145.38 million. The sold count was 3.89 million, with a significant growth rate of 32.91% compared to the previous period. The average price of sold products was $37.33.

Among the top-selling products, the DEKOPRO 126-Piece 8V Cordless Drill & Complete Tool Set had a sold count of 1858, with a GMV of 11.69 million and a 10.65% growth in GMV quarter-on-quarter. The Electric Ratchet Wrench also performed well, with 1705 units sold and a GMV of 6.79 million, experiencing a remarkable 263.54% growth in GMV. These products' popularity can be attributed to their functionality, quality, and the way they are presented on TikTok. For example, product demonstration videos on TikTok likely attracted customers by showcasing the ease of use and practical applications of these power tools.

Brand Case Analysis of the Specific Category

Several brands stood out in the Power Tools market on TikTok during the specified week. For instance, DEKOTOOLS STORE had a GMV of 12.54 million with a 9.03% growth in GMV quarter-on-quarter and a sold count of 2021. Vevor store also had a notable performance with a GMV of 12.38 million and a 78.2% growth in GMV, selling 1032 units. These brands likely employed effective marketing strategies such as creating engaging video content, collaborating with TikTok influencers, and offering competitive prices. For example, they might have showcased their power tools in action through short and informative videos, which caught the attention of TikTok users and drove sales.

Conclusion

Overall, the Power Tools market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The increasing sales volume and the growth of various brands indicate a healthy market environment. For cross-border merchants, it is advisable to focus on product quality and functionality, create engaging video content to showcase products, and collaborate with TikTok influencers to increase brand awareness. Looking ahead, the market is expected to continue growing, with potential for further innovation in product features and marketing strategies to meet the evolving consumer demands.