Introduction

In the global consumer landscape, the Hand Tools market holds significant importance. With the increasing trend of DIY projects and home improvements, the demand for various hand tools has been on the rise. TikTok, being a popular social media platform with a vast user base in the US, offers a unique advantage for promoting and selling hand tools. Its engaging video format allows brands and merchants to showcase the functionality and usage of hand tools in an appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Hand Tools market in the US has been experiencing steady growth. The market size has been expanding as more consumers are taking up DIY tasks and home renovations. Consumer demand has also been evolving, with a preference for multifunctional and high-quality hand tools. For instance, there has been an increased interest in tools that can serve multiple purposes, saving both space and cost for the consumers. The growth trends indicate a positive outlook for the Hand Tools market on TikTok in the US, as it provides an ideal platform to tap into this growing consumer base.

Sales Situation of the Specific Category

Analyzing the sales performance of Hand Tools on TikTok Shop in the US for the week of 2025/01/12 - 2025/01/18, we can observe some interesting patterns. The top-selling products include the 24-in-1 Magnetic Screwdriver Set, which had a sold count of 4763 and a GMV of $70,700 with a significant GMV qoq growth of 59.51%. Another popular product was the Multifunctional Faucet Wrench with a sold count of 2260 and a GMV of $5890.77, showing a 73.75% GMV qoq growth. The reasons behind their popularity could be attributed to their practicality and the way they are presented on TikTok. Videos demonstrating the ease of use and versatility of these tools have likely attracted a large number of customers, leading to increased sales. Overall, the sales growth in the Hand Tools category on TikTok during this period has been quite remarkable.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Hand Tools market on TikTok in the US, vevor store stands out. During the week of 2025/01/12 - 2025/01/18, it had a GMV of $160,900 with a 65.08% GMV qoq growth and a sold count of 2686. Their strategy might involve creating engaging video content that showcases the features and benefits of their hand tools. Another notable brand is CGC TOOL, which had a GMV of $88,100 with a 68.62% GMV qoq growth and a sold count of 5666. These brands have managed to build a significant influence within the US market on TikTok by effectively leveraging the platform's features to reach and engage with their target customers.

Conclusion

Overall, the Hand Tools market on TikTok in the US has shown promising trends during the analyzed week. The sales performance of various products and brands has been quite impressive, indicating a growing interest among US consumers for purchasing hand tools through this platform. For cross-border merchants, it is advisable to focus on creating high-quality and engaging video content to showcase their products. They should also keep an eye on the evolving consumer demands and trends in the Hand Tools market to stay competitive. Looking ahead, we can expect the market to continue its growth trajectory, with more innovative products and marketing strategies emerging on TikTok.