Introduction

The market of Electrical Equipment & Supplies has been playing a significant role in the global consumer landscape. With the increasing demand for various electrical products in daily life, both at home and in the office, this category has witnessed continuous growth. TikTok, especially in the U.S. region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their Electrical Equipment & Supplies products effectively and engage with potential customers in an innovative way.

Category Market Overview

According to the latest information from authoritative sources, the Electrical Equipment & Supplies market in the U.S. has been expanding steadily. The market size has shown an upward trend, driven by factors such as technological advancements, increasing household and commercial needs, and the growing awareness of energy efficiency. Consumer demand has also been evolving, with a greater preference for multifunctional and convenient electrical products. For instance, the demand for power strips with multiple outlets and USB ports has been on the rise, as they can meet the charging needs of various devices simultaneously. This trend is in line with the data we have, which indicates a significant presence of such products in the market.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during week 02, the Electrical Equipment & Supplies category exhibited interesting sales performance. The top-selling products included the "14-in-1 Power Strip with Switch & Surge Protection, Multifunctional Power Strip with 8 AC Outlets & 4 USB & 2 Type-C, Suitable for Office, Home and Travel" with 5540 units sold and a GMV of $42,900, showing a 16.82% GMV QoQ growth. Another popular product was the "17-in-1 Surge Protected Power Strip, 1 Count Wall Mountable Desktop Charging Station with 4 USB & 2 Type-C Ports, Suitable for Home, Office & Travel" with 2219 units sold and a GMV of $28,700, experiencing a remarkable 195.16% GMV QoQ growth. The popularity of these products can be attributed to their versatility and suitability for different usage scenarios, meeting the diverse needs of consumers. Additionally, the marketing efforts on TikTok, such as engaging video content and influencer promotions, have likely contributed to their sales growth.

Brand Case Analysis of the Specific Category

Several brands stood out in the Electrical Equipment & Supplies market on TikTok in the U.S. during week 02. For example, EcoFlow Technology Inc. had a GMV of $89,800 with a 89.63% GMV QoQ growth, selling 421 units. Their success might be due to their reputation for high-quality products and effective marketing strategies on the platform. YOUMI Electric also had a significant presence with a GMV of $88,900 and 9061 units sold, although with a 26.07% GMV QoQ growth. They might be focusing on offering a wide range of affordable electrical products to attract a larger customer base. PowerSmartUSA achieved a GMV of $66,200 with a 69.77% GMV QoQ growth, selling 150 units. Their strategy could involve targeting specific niches within the Electrical Equipment & Supplies market with specialized products.

Conclusion

Overall, the Electrical Equipment & Supplies market on TikTok in the U.S. during week 02 showed promising trends. The top-selling products and successful brands demonstrated the potential for growth in this category. For cross-border merchants, it is advisable to focus on product features that meet the evolving consumer demands, such as multifunctionality and convenience. Leveraging TikTok's marketing capabilities, including collaborating with video bloggers and creating engaging content, can significantly boost sales. Looking ahead, we can expect the market to continue growing, with an increasing emphasis on innovative and energy-efficient electrical products.