Introduction

In the global consumer landscape, the Hardware market holds significant importance. With the continuous development of technology and the increasing demand for home improvement and various DIY projects, the Hardware market has been experiencing steady growth. TikTok, in the U.S. region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing Hardware products to gain exposure quickly. The visual and engaging nature of TikTok content makes it an ideal platform for showcasing Hardware items, enabling consumers to better understand their features and uses.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Hardware market in the U.S. has been showing interesting trends. The market size has been expanding steadily, driven by factors such as the growth of the housing market and the increasing popularity of home renovation projects. Consumer demand for Hardware products has also been evolving. There is a growing preference for innovative and multi-functional products that can simplify daily tasks and enhance the functionality of living spaces. For example, products like advanced door sealing strips and versatile adhesives have seen a surge in demand. The integration of existing data further indicates that the market is expected to continue its growth trajectory in the coming weeks and months.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during week 02 of 2025, the Hardware category exhibited diverse sales performances. The top-selling products included items like the "Silicone Gap-Seal for Fall, Easy-Clean & Oil-Resistant Countertop & Stove Gap-Cover, Waterproof & Heatproof Gap-Seal for Kitchen, Birthday Gifts, Grocery List Ideas" with a sold count of 4254 and a GMV of $8252.76, showing a 9.58% GMV quarter-on-quarter QoQ growth. Another popular product was the "Universal Door Bottom Sealing Strip, Self Adhesive Door Draft Stopper, Sound Insulation Door Bottom Sealing Strip" with 1141 units sold and a GMV of $1791.37, experiencing a remarkable 200.18% GMV QoQ growth. The popularity of these products can be attributed to their practicality and the ability to address common household needs such as sealing gaps and preventing drafts. Additionally, products like the "Electrical Tape for Wires, Heat-Resistant Flame Retardant Adhesive Cloth Tape, Flame Retardant Waterproof Insulation Tape for Car Cable Harness Wiring Loom Protective, Wire Cable Electrical Tape for Summer, Electrical Accessories" also had significant sales growth of 290.84% QoQ, likely due to its importance in various electrical and DIY projects.

Brand Case Analysis of the Specific Category

Several brands stood out in the Hardware market on TikTok during this period. For instance, Rhino USA had a GMV of $5.95万 with a 58.03% GMV QoQ growth and sold 963 units. Their success could be attributed to their quality products, such as the "Rhino USA 1" x 10' Retractable Ratchet Straps 2-4 Pack 1,209lb Break Strength - Medium Duty Self Retracting Tie Down Straps for Truck, Cargo Trailer" which likely appealed to consumers in need of reliable tie-down straps for various transportation and storage needs. Vevor store also performed well with a GMV of $5.44万 and 48.51% GMV QoQ growth, selling 862 units. Their product range and marketing strategies might have contributed to their success. On the other hand, Bell and Howell had a GMV of $4.17万 but experienced a -53.01% GMV QoQ decline, selling 1991 units. This could indicate potential challenges in their product offerings or marketing approach that need to be addressed to regain market momentum.

Conclusion

Overall, the Hardware market on TikTok in the U.S. during week 02 of 2025 showed a mix of growth and challenges. The top-selling products and successful brands demonstrated the importance of offering practical and innovative solutions to meet consumer demands. For cross-border merchants, it is advisable to focus on product quality, functionality, and marketing strategies that can effectively showcase the benefits of their Hardware products on TikTok. Looking ahead, the market is expected to continue evolving, with potential for further growth in products that address emerging consumer needs such as energy-efficient Hardware and smart home accessories.