Introduction

In the global consumer landscape, the Garden Supplies market has been playing an increasingly important role. With the growing interest in gardening and outdoor activities, consumers are constantly seeking high-quality garden products. TikTok, as a leading social media platform in the US, offers unique advantages for promoting Garden Supplies. Its vast user base and engaging video content format enable brands and merchants to showcase their products in a more vivid and interactive way, reaching a wide range of potential customers.

Category Market Overview

The Garden Supplies market in the US has witnessed significant growth in recent years. According to authoritative sources, the market size has been expanding steadily, driven by factors such as the increasing popularity of home gardening and the desire for beautifying outdoor spaces. Consumer demand has also been evolving, with a greater emphasis on sustainable and innovative garden products. For instance, there is a rising trend in the demand for organic fertilizers and water-saving irrigation systems. Overall, the market presents a promising outlook with continuous growth potential.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Garden Supplies category showed interesting sales performance. The total GMV Gross Merchandise Volume reached $593,200, with a quarter-on-quarter growth rate of 22.27%. The sold count was 37,300, showing a growth rate of 35.26% compared to the previous period. Among the top-selling products, "10 Pcs Mixed Color Bonsai Bowl Lotus Seeds - Exotic Water Lily Flower Plant Seeds for Ornamental Pond and Home Planting" had a sold count of 6,985 and a GMV of $34,800 with a 44.02% GMV quarter-on-quarter growth. Another popular product, "Black goldfish plant 4 in pot plant plant collection", had a sold count of 2,080 and a GMV of $20,800 with an impressive 509.97% GMV growth quarter-on-quarter. The popularity of these products can be attributed to their unique features, such as the exotic nature of the lotus seeds and the attractiveness of the goldfish plant, which appeal to gardening enthusiasts on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Garden Supplies market on TikTok during the analyzed week. For example, the "vevor store" had a GMV of $86,700 with a 58.22% GMV quarter-on-quarter growth and a sold count of 1,136. They likely achieved this success through effective marketing strategies on TikTok, perhaps by creating engaging video content showcasing their garden products. Another notable brand, "DoseofSucculents", had a GMV of $26,900 with a remarkable 283.4% GMV growth quarter-on-quarter and a sold count of 2,494. Their focus on unique succulent products and appealing visual presentations on TikTok might have contributed to their strong performance. These brands demonstrate the potential for success in the Garden Supplies market on TikTok through strategic marketing and product differentiation.

Conclusion

Overall, the Garden Supplies market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed positive trends. The increasing GMV and sold count indicate a growing demand for garden products on the platform. For cross-border merchants, it is advisable to focus on product uniqueness and quality, create engaging video content to showcase products, and leverage TikTok's marketing features to reach a wider audience. Looking ahead, the market is expected to continue its growth trajectory, with potential for further innovation and expansion in the Garden Supplies category on TikTok.