Introduction

The men's shoes market holds a significant position in the global consumer landscape. With the evolving fashion trends and increasing demand for comfort and style, it has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their men's shoe products in an engaging and viral manner, reaching a vast audience of potential customers.

Category Market Overview

According to various authoritative sources, the men's shoes market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as changing consumer lifestyles, a growing focus on fitness, and the influence of fashion trends. Consumer demand has also shifted, with an increased preference for versatile and comfortable shoes that can be worn for different occasions. For instance, athletic shoes are not only for sports but also for casual outings, and dress shoes are now designed with more comfort features. Integrating the available data, we can see that the market is highly competitive, with numerous brands vying for the attention of consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the men's shoes category showed interesting sales performance. The total GMV Gross Merchandise Volume for men's shoes was $110.91 million, with a significant quarter-on-quarter QoQ growth rate of 18.17%. The sold count reached 35,200, also showing a 19% QoQ increase. The average price of sold shoes was $31.54.

Looking at the top-selling products, the "Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes with Rotating Button, Contrast Mesh Work Shoes, for Outdoor Work, Footwear, Shoes for Healthcare Workers, Fall Outfits, Fall Freshness" had a sold count of 3,735 and a GMV of $90,500 with a 15.35% QoQ growth. Another popular item was the "Men's Letter Design Fall Running Durable Athletic Shoes for Gift, 2024 Casual Matching Sneakers, Sporty Hollow Out Design Lightweight Breathable Jogging Shoes, Lace Up Shoes for Summer Back To School" with 2,286 units sold and a GMV of $37,400, experiencing a 50.19% QoQ growth. The popularity of these products can be attributed to their unique features such as safety aspects in the case of work shoes and the combination of style and comfort in the athletic shoes, which resonate with the consumers' needs on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the men's shoes market on TikTok in the US during the specified week, Crocs stood out with a GMV of $172,100, a remarkable 97.12% QoQ growth, and a sold count of 4,012. Their products like "Crocs Adult Classic Leopard Fur Lined Slides, Fluffy Slippers" were highly popular, with 969 units sold and a significant 175.64% QoQ growth in GMV for this particular product. Crocs' success can be attributed to their recognizable brand image and the comfort and novelty of their products, which are effectively showcased on TikTok through engaging videos.

NBQR also had a notable performance with a GMV of $98,300 and a 19.13% QoQ growth, selling 4,067 units. Their strategy might involve offering a diverse range of men's shoes to cater to different consumer preferences. DREAM PAIRS, with a GMV of $44,200 and a 6.2% QoQ growth, sold 804 units. Each of these brands has its own marketing and product strategies that contribute to their success on the TikTok platform.

Conclusion

Overall, the men's shoes market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed positive trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on product features that align with the current consumer demands, such as comfort, style, and versatility. Leveraging TikTok's viral nature through engaging video content can significantly boost product visibility and sales. Looking ahead, we can expect the market to continue evolving, with more competition and potentially new trends emerging, so staying updated and adaptable will be key for merchants to succeed in this dynamic market.