Gloda Insights: TikTok US Weekly Luggage & Travel Bags Market Trend Analysis
TikTok Luggage & Travel Bags US market cross-border e-commerce
15 reads2025-02-03 03:04:35 released
Introduction
In the global consumer landscape, the Luggage & Travel Bags market holds significant importance. With the increasing frequency of travel and the growing demand for convenient and stylish travel accessories, this category has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their luggage and travel bags products in an engaging and visually appealing manner, reaching a vast and diverse audience of potential customers.Category Market Overview
The Luggage & Travel Bags market in the US has been experiencing steady expansion. According to authoritative sources, the market size has been on an upward trend, driven by factors such as rising travel activities, both domestic and international. Consumers are increasingly looking for durable, functional, and aesthetically pleasing luggage options. The growth trends indicate a shift towards more innovative designs and advanced features, such as lightweight materials, smart compartments, and TSA-friendly features. Changes in consumer demand also show a preference for personalized and eco-friendly products in this category.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Luggage & Travel Bags category exhibited interesting sales performance. The GMV Gross Merchandise Volume for this period was $19.51 million, with a significant quarter-on-quarter QoQ growth rate of 19.51%. The sold count reached 24,800, showing a remarkable QoQ growth of 38.67%. Among the top-selling products, the "LOVEVOOK Valentine's Day Colorblock Carry-On Travel Backpack with 3 Packing Cubes and Laptop Compartment - Personal Item, TSA-Friendly, Airline Approved Travel Bag for Hiking, Overnight, Weekend, Gift for Valentine's Day" had a sold count of 2,891 and a GMV of $156,300 with a 22.12% QoQ growth. Another popular product, the "3Pcs Handicap Placard Holder Transparent Disabled Parking Permit Placard Sleeves Cover Protection" had a sold count of 2,943 and a GMV of $24,100 with an astonishing 5256.96% QoQ growth. The popularity of these products can be attributed to their unique features, such as the combination of functionality and style in the LOVEVOOK backpack, and the specific utility of the handicap placard holder. The growth patterns suggest that products that meet the specific needs of travelers and offer something distinct are more likely to succeed on the platform.Brand Case Analysis of the Specific Category
In the Luggage & Travel Bags market on TikTok US, several brands stood out during the analyzed week. Lovevook Bags had a GMV of $227,300 with a 17.77% QoQ growth, selling 4,391 units. They had 33 products in total, with 20 sold products and 141 video bloggers promoting their products. Their average price was $51.76, and the sold count ratio was 25.11%. The brand's success can be attributed to its focus on quality products with features like TSA-friendliness and stylish designs, which resonate well with TikTok's travel-loving audience. Doveic also performed well with a GMV of $154,400 and a 20.14% QoQ growth. They sold 1,445 units, had 17 products, 10 sold products, and 34 video bloggers. Their average price was $106.87, and the sold count ratio was 17.06%. Doveic likely owes its success to its high-quality and perhaps more premium offerings in the luggage category. UUH had a GMV of $124,400 with a 29.95% QoQ growth, selling 1,058 units. With 29 products, 15 sold products, and 12 video bloggers, and an average price of $117.57, their sold count ratio was 13.74%. UUH's growth might be due to its diverse range of luggage sets with features like TSA Locks and spinner wheels.Conclusion
Overall, the Luggage & Travel Bags market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The significant growth in GMV and sold count indicates a healthy and expanding market. For cross-border merchants, it is advisable to focus on product features that meet the specific needs of travelers, such as functionality, style, and convenience. Leveraging the power of video bloggers on TikTok can also enhance product visibility and sales. Looking ahead, the market is likely to continue growing, with an increasing emphasis on innovation and sustainability in luggage and travel bags products.More recommendations
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